Table of Contents
1 Cover
2 Praise for The YouTube Formula
6 Foreword
7 Introduction Do You Know What Your Problem Is? Your Client's Success Is Your Success Uniting People around Their Passion
8 PART I: The Platform 1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 2 The YouTube Ecosystem Beware of Copyright Ad Revenue Sharing An Evolving, Thriving System 3 The YouTube AI: A Deep Learning Machine The AI Evolution Diving Deep into the Deep Learning Machine A Machine at Work … and It's Working 4 The Algorithm Breakdown Part 1: Gathering and Using Data Part 2: Algorithms with an “S” It's Not YouTube's Fault
9 PART II: The Opportunity 5 Why Most YouTube Channels Fail to Succeed Become a Student of the Data The Comparison and Copycat Traps Course Correction and Consistency Getting the Right Feedback The Wrong Content YouTube Superstitions Burnout Focus 6 Make Money Partnering with YouTube Joining the Partner Program The Money Logistics Additional YPP Revenue Opportunities Make Even More with Ad Revenue YPP AdSense Is Just the Beginning 7 Use Your Influence to Generate Big Money Why Not You? Merchandising Brand Integrations and Influencer Marketing Business Ownership Limitless Opportunities 8 The Real Power of Your Influence: Making a Difference Planting a Forest of Influence Raising Money and Awareness 9 How Businesses Extend Their Reach and Drive Revenue Demand = Opportunity Think Bigger Break into Big Brands Optimize with Split Testing Take Smart Risks Think Evergreen Be Your Own Influencer Embrace the Digital World Apply Omnichannel Attribution Use Paid Acquisition Learn Strategies and Use Them
10 PART III: The YouTube Formula 10 The Data‐Driven, Human‐Centered Formula YouTube Sixth Sense Know Your Goal, Know Your Why Become Aligned with YouTube's Goal Traffic and Momentum: Decoding the Viewer Action Exercise 11 Identify Your Audience Don't Make Videos for Yourself Find the Sweet Spot
