… congratulations! You've done some good digging. But do you find yourself musing, “Okay, great, but what does all of this mean for my content?”
I often come across creators with good intentions and lofty goals, but they aren't seeing the results they want to see, and they blame YouTube for it. If I can get anything from these first chapters to stick in your head it is this: Don't blame YouTube, blame your content. I know this sounds harsh—like I just called your baby ugly—but try to take a step back and look at it objectively. Maybe your baby really is ugly. If you can swallow the hard pill that maybe your content is to blame instead of the Big Bad Algorithm, you'll be ready to learn the YouTube Formula. If you won't consider that you might be doing something wrong, then nothing I say will help you, and you might as well close the book.
Now that you understand the inner workings of the algorithm a little better, you can move through the rest of this book ready to implement systems and strategies that work with the algorithm instead of being subject to intimidation or ignorance of it. YouTube's objective is simple: engagement and satisfaction with viewers. At the end of the day, it's all about creating good content. The purpose of this book is to teach you the formula to align yourself with YouTube's goals, and to be able to analyze how your content performs so you can adjust to achieve viewer satisfaction. You'll be ready to arm yourself with the tools you need to dig in and plant the right seeds in your content garden.
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