Pet-Specific Care for the Veterinary Team. Группа авторов

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many countries around the world, breeds of pet animals, notably dogs, cats, and rabbits, are becoming more and more extreme in their body shapes. Examples of such extremes could be short legs, long backs, very long ears, excessive hair or hairlessness, pronounced skinfolds, bulging or sunken eyes and, perhaps the most well‐recognized, the brachycephalic or flat‐faced animals. All these extremes lean away from natural selection and evolution and can be associated with a wide spectrum of disease and life‐altering issues. These range from very mild to immediately life‐threatening. The veterinary team can make a big difference both throughout the animal's life but also by being involved right from the point of prepurchase decision making.

      3.5.2 Terms Defined

      Conformation: The shape or dimensions of an animal.

      Entropion: An eyelid that turns inwards and rubs on the eyeball.

      Exophthalmos: Abnormal bulging or protrusion of the eyeball.

      Inbreeding: The breeding of closely related individuals.

      Pyoderma: An infection in the skin.

      3.5.3 The Origin of the Problem

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      Source: Photo courtesy of Dr David Gould.

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      Source: Photo courtesy of Dr David Gould.

      Source: Photo courtesy of Andy Moores.

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      Source: Photo courtesy of Andy Moores.

      3.5.4 Consequences of Extreme Conformation

      There is also a secondary or indirect (knock‐on) effect for society because many of the extreme or quirky breeds are popular in advertisements and movies so demand goes up. This can increase the number of unscrupulous breeders and production farms and the number of unwanted puppies and kittens. Equally, as these dogs and cats age and owners realize they cannot afford the increased costs of healthcare, more and more animals are abandoned or relinquished, and end up in adoption centers or simply dumped on the streets.

      3.5.5 What the Veterinary Team Can Do

      3.5.5.1 Make Sure You All Agree!

      Many practices have policies on lots of different things like drugs, procedures, hygiene and so on but subjects like ethics and welfare can get forgotten. Some members of the team may have very strong feelings on these issues but never get the chance to air them. By having frank discussions among the whole team, you can achieve a united approach. Discuss things like the ethics of fertility services for animals that are incapable of breeding naturally. Will you offer planned cesarean sections (c‐sections) or only when medically necessary? Make sure you have one or more people whose job it is to report procedures like c‐sections and conformation‐altering surgery if your purebred associations require it. Think about joining data‐sharing schemes so that an evidence base can be gathered globally.

      Remember that you can help at every stage of the animal's life, and even from before conception.

      3.5.5.2 Social Media

      Social media can be great for practices, but it is also a powerful tool in getting messages across both consciously and subliminally. If your team believes that conformational extremes are not to be encouraged, make sure that such animals are not prominently featured on any practice promotional materials or posts unless you are highlighting health issues. Do not do posts using words like “cute” in relation to extreme conformation and avoid sharing videos that people see as funny but are in fact signs of ill health, like dogs snoring and falling asleep sitting up. Always promote healthy animals and body shapes.

      3.5.5.3 Prepurchase Advice

      Many clients do little or no research before getting a pet (see 3.10 Advising Clients on Selecting an Appropriate Pet). When it comes to breeds, the decision can be an impulse buy. This can be a problem if the breed doesn't suit the family situation but also if the owner is unaware of any potential

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