Applied Mergers and Acquisitions. Robert F. Bruner

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of strategy in deciding to grow by acquisition or restructure the firm. Strategy picks positions and capabilities. Analysis of positions and capabilities using a variety of tools outlined here should underpin the effort to profile your firm’s strengths, weaknesses, opportunities, and threats (SWOT).

      M&A is one of the tactical instruments of strategy. This chapter outlines the variety of alternatives by which the firm could grow inorganically, ranging across contractual agreements, alliances, joint ventures, minority investments, acquisitions, and mergers. The choice among these alternatives is driven by at least three considerations: the benefits from relatedness of the target business to the core of the acquirer, the need for control, and the need to manage risk.

      The survey of research in this chapter suggests that restructuring creates value: Divestiture, spin-offs, carve-outs, and tracking stock are associated with significant positive returns at the announcement of those transactions.

      However, the costs and benefits of a strategy of diversification remain unsettled. That diversification destroys value is the conventional wisdom in 2003, but the latest research challenges its certainty. This suggests that the practitioner should think critically about blanket assertions about the value of a strategy of diversification or focus. Future research will likely give a more contingent explanation, such as “diversification pays in these circumstances.” In the interim, it is too early to tell.

      The self-sustainable growth rate (SSGR) is the maximum rate at which a firm can grow without sales of new common equity. A firm that has a high SSGR relative to its targeted growth rate can execute its business strategy without having to dilute the interests of existing shareholders, submit its plans and intentions to the scrutiny of a stock offering, and incur the relatively high costs of stock issuance. Also, a firm that has a high SSGR relative to its competitors is bound to have some strategic advantage in exploiting the random flow of growth opportunities that come to every industry. Regardless of the popularity of this concept, the financial adviser and analyst must understand its possible application and limitations in order to put it to best use.

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      Comparisons across Firms

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