rüffer&rub visionär / Every Drop Counts. Ernst Bromeis

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or societal topic.

      Each author will tell—in simple, inspiring words—how she or he got involved with this topic, and how she or he started looking for answers to its questions that made sense, for solutions dealing with its problems. These books will tell you what it means to commit yourself to a cause, to live your commitment every day, to develop and implement a vision for its realization. These visions are highly variegated—political, scientific or spiritual—in nature. All of them share their visionaries’ yearning for a better world—and their willingness to put their hearts and souls into realizing them.

      All of these visions and all of the activities undertaken to make them come true share something else in common: the deep-rooted conviction that we can positively shape our future, that we can restore the health of the planet on which we all live. Another strong conviction adhered to by all of us: we are convinced that each and every one of us is capable of undertaking the steps required to make each of us part of the solution, and not of the problem.

       Anne Rüffer, publisher

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       Prologue

      It is raining outside the church. Its bells are tolling in mourning. Someone has died and is being buried this afternoon. The mourners are arriving to commemorate the person’s life and times.

      The bells then fall silent for a short period of time. Then the organ booms. It launches into the prelude. We have now the space and time of several hours to remember what we shared with the deceased, to reflect on our own lives. There comes a time in everyone’s life in which it becomes clear that our time on earth is limited, and that this time is being shared with a circle of people.

      The church’s benches provide an ideal place to sit and consider the question of whether your life is passing you by, like a river does an observer, or whether you yourself are riding on and guiding your river of life.

      The deceased’s biography is recounted by the pastor presiding over the funeral service. The most important moments are mentioned—birth, childhood, adolescence, marriage, children and grandchildren. The pastor provides a brief overview of the deceased’s career, relationships and hobbies. This accounting is interspersed with anecdotes. All this gives rise to a flood of memories and images on the part of the people attending the service.

      One thing that this recounting could have well included were the deceased’s dreams for his life. The reason for their omission is that the deceased, like most of us, refrained from telling the world what he really needed to achieve in his life, and how he had planned on attaining this. This refraining is not surprising. Most of us have, after all, a hard time admitting even to ourselves what we really yearn for, let alone telling this to others.

      This may apply to even our partner and to our dearest friends. This lack of disclosure may mean that they are not aware of the places and deeds that we planned on visiting and doing. Our Western, reality-driven society often has a hard time with dreams and yearnings. This is because they are irrational and diffuse—and are based on feelings. As such, they do not belong to the world of adults, to a world ruled by calculations.

      Artists enjoy one great privilege. They are allowed to pursue their dreams. The rest of us are enjoined to function properly and to dispense with daydreaming. A number of the people sitting on the church’s benches would have been embarrassed by the funeral service’s divulging of the deceased’s wishes for a free, independent and adventurous life. Sorrow belongs at such services—and dreams and yearning do not.

      I am writing these lines in my office, which is but a stone’s throw away from the Church of St. John in the Swiss village of Davos Platz. The office is home to “Das blaue Wunder”. This is my company. Its name means “the blue miracle”. Since my office is located so close to the church, it’s not surprising that we get to hear the tidings tolled by its bells: of funerals, weddings, baptisms and new years. The rhythm of the tolling reminds me from time to time of how quickly time—my time on earth— is flowing past.

      Why are we so afraid to realize our dreams and yearnings? After musing on that question for a long time, I resolved one day to face this fear. This book tells the result of that. It tells you the story of how I realized my dreams and yearnings: by swimming 200 lakes in Switzerland’s canton of Graubünden, the entire length of the Rhine—the 1247 kilometers it traverses from its source to the North Sea—and, as well, other bodies of water. And by founding “the blue miracle”.

      This realizing of my dream commenced eight years ago, which is when I quit my “normal” job in order to spend all my time and energy in the realization of my water-related projects. These were motivated by the innate beauty of water, something that becomes highly apparent when observing it and the earth as a whole from space. The world and the life it contains are built of and upon water. It is thus truly the “blue miracle”. Our Earth-side, close-up vantage point enables us to perceive the fragility of this miracle—and the state of our global civilization.

      We perceive the inequality of apportionment of fortune and misfortune and of wealth and poverty. We perceive how over-abundance and paucity go hand-in-hand in a world in which nature preserves and environmental catastrophes are allowed to exist side-by-side, in which water runs free—or is owned by private interests. The resolution of these dichotomies requires the world’s society’s implementation of solutions. We are not talking about a responsibility for tomorrow or the day after—but for today, for right now.

      My involvement in protecting water stems from the sum total of my life’s experiences and the philosophy to which it has given rise: that each kind of life has a right to live— and thus a right to water. This maxim may sound banal. It is fact anything but that. It is, moreover, difficult to implement. Calling for this implementation is the easy part. The true challenge is realizing this in an ocean of comprised of individual interests, with this applying to both the local and global levels. This book answers the question of how we as individuals can help bring about the world’s handling of its precious resource—water—in a sensible way.

      For the last eight years, while fighting for the protection of water, I have also been experiencing—through swimming— the other aspect of water, which is its palpable beauty. This experience is enhanced by the poetry of self-induced motion. This book is thus about both aspects of the world’s water—the challenge of protecting it and the enjoyment of interacting with it—and how these clash with and impact upon each other.

      My time on this earth is limited. My devotion to the “blue miracle” is my way of imparting meaning to this time. This meaning will be what the church’s bells will be tolling when they sound for me and the life that I so purposefully lived.

       “You are naive”— a passion is born

      My devotion to water was the product of neither a revelation nor a near-death experience. Nor did I experience a fall from a horse on my way to Damascus, one that caused Saul to become Paul.1 The fact that I became a swimmer with a penchant for expeditions and, subsequently, an “ambassador for water” is, rather, the end-product of a series of minor events. These built up to the point that the dam holding back my will had to break.

      Some find what I do and how I do it to be logical. Some— those who have known me for a long time— say “That’s got you written all over it, Ernst!” The latter include those who

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