Introducing Anthropology. Laura Pountney

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do people use skin lighteners?

       What are the dangers of skin lightening products?

       How much are media or companies that sell these products to blame?

       What do whitening pills, drinks, sprays, powders and lotions do for youth in the Philippines?

       What effects are they seeking?

       How can we understand the ways chemicals affect young bodies and minds?

       What is the lasting effect of skin bleaching, both physically and psychologically?

       What is skin bias?

       How can practice of skin whitening be linked to racism?

      Body image in Fiji

      To be healthy, the body mass of the human body has to be within a certain range. If the body is particularly underweight or obese, it will be unhealthy. It could be argued that certain body types are more likely to produce healthy children and, therefore, that there may be an evolutionary explanation for why one body type may appear more attractive to the opposite sex. However, within the range of body shapes there is a wide variety of possibilities.

Wheelchair basketball players must train their upper bodies and arms to become more adept at their sport. (Pierreselim / Wikimedia Commons)

      Wheelchair basketball players must train their upper bodies and arms to become more adept at their sport. (Pierreselim / Wikimedia Commons)

      The ethnographic record concerning body preferences in males is weak, yet preliminary research suggests a universal desire for a muscular physique and for a tall or moderately tall stature. Men tend to aspire to a muscular shape characterized by well-developed upper-body muscles and a slim waist and hips. Efforts to achieve this ideal body generally centre around exercise rather than diet. Large body size may serve as an attribute of attractiveness in men because it symbolizes health, economic success, political power and social status. ‘Big-Men’, political leaders in Highland New Guinea, are described by their constituents in terms of their size and physical wellbeing: a leader is a man ‘whose skin swells with “grease” (or fat) underneath’ (Strathern 1971). The spiritual power (mana) and noble breeding of a Polynesian chief are also expected to be reflected in his large physical size.

      A good example of the way people’s ideas about body shape are socially conditioned comes from anthropological research on the Matsigenka people from a remote area of south-eastern Peru (Yu and Shepard 1998). People here were not bombarded with images and ideas about conventionally attractive female body shapes. Yu and Shepard showed pictures of females with different body shapes to male members from this culture. The Matsigenka men favoured more rounded female bodies, arguing that slim-waisted females looked skinny and pale and were perhaps recovering from a bout of diarrhoea. The researchers then tested the perception of men who used to live in the same area but had since moved to towns, where advertising and media was more common. These men favoured the slimmer female forms.

      Body Games: Capoeira and Ancestry (dir. Richard Pakleppa, Matthias Röhrig Assunção, Christine Dettmann, 2013)

      The following box examines some key anthropological theories of the body.

      Biological model – naturalistic approach

      Anthropological interest in the body began in the early eighteenth century through the ‘naturalistic’

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