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Who This Book Is For (And Not For)
The Entrepreneur’s Paradox: Apply the Principle
Seeing the Swamp and Not the Mountains
Begin with the End in Mind by Picking Your Mountain Range
Pick Your Destination: What Is Your “End in Mind”?
Overcoming Pitfall 1: Move Past the Swamp and Pick Your Mountain
Not Just a Mountain, But a Path
Overcoming Pitfall 2: Create the Map/Make the Plan
Pulling a Goal Out of Thin Air
The Reverse Engineering Critical Questions
Don’t Pull Numbers Out of Thin Air
Overcoming Pitfall 3: Reverse Engineer the Goal
The One Letter That Changes Fear into Power
The “What Is” Process for Overcoming Fear
Fear and the Brain
What If Your Fear Becomes a Reality?
Overcoming Pitfall 4: Doubt Your Doubts
Pitfall 5
Being Frozen by Imposter Syndrome
All Entrepreneurs Are Imposters—and That’s Okay
The Seven Imposter Types
Forget the Label and Keep Climbing
The Power of Self-Belief
Overcoming Pitfall 5: Embrace Your Reality
Pitfall 6
Wearing All the Hats
The Accountant
The Lawyer
The Assistant
HR Outsourcing
Humans
