Facebook. Taina Bucher

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      taina bucher

      polity

      Copyright © Taina Bucher 2021

      The right of Taina Bucher to be identified as Author of this Work has been asserted in accordance with the UK Copyright, Designs and Patents Act 1988.

      First published in 2021 by Polity Press

      Polity Press

      65 Bridge Street

      Cambridge CB2 1UR, UK

      Polity Press

      101 Station Landing

      Suite 300

      Medford, MA 02155, USA

      All rights reserved. Except for the quotation of short passages for the purpose of criticism and review, no part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.

      ISBN-13: 978-1-5095-3516-3

      ISBN-13: 978-1-5095-3517-0 (pb)

      A catalogue record for this book is available from the British Library.

      Library of Congress Cataloging-in-Publication Data

      Names: Bucher, Taina, author.

      Title: Facebook / Taina Bucher.

      Description: Medford : Polity Press, 2021. | Series: Digital media and society | Includes bibliographical references and index. | Summary: “How Facebook came to be, how it works, and why it is more powerful than ever”-- Provided by publisher.

      Identifiers: LCCN 2020047168 (print) | LCCN 2020047169 (ebook) | ISBN 9781509535163 (hardback) | ISBN 9781509535170 (paperback) | ISBN 9781509535187 (epub)

      Subjects: LCSH: Facebook (Electronic resource) | Online social networks. | Social networks--Computer network resources.

      Classification: LCC HM743.F33 B83 2021 (print) | LCC HM743.F33 (ebook) | DDC 302.30285--dc23

      LC record available at https://lccn.loc.gov/2020047168

      LC ebook record available at https://lccn.loc.gov/2020047169

      by Fakenham Prepress Solutions, Fakenham, Norfolk NR21 8NL

      The publisher has used its best endeavours to ensure that the URLs for external websites referred to in this book are correct and active at the time of going to press. However, the publisher has no responsibility for the websites and can make no guarantee that a site will remain live or that the content is or will remain appropriate.

      Every effort has been made to trace all copyright holders, but if any have been overlooked the publisher will be pleased to include any necessary credits in any subsequent reprint or edition.

      For further information on Polity, visit our website: politybooks.com

      The writing of this book is hugely indebted to senior editor at Polity Press, Mary Savigar. If Mary hadn’t approached me at the Association of Internet Researchers (AoIR) conference in late 2017 to pitch this project to me, I would never have embarked on it in the first place. I never envisioned myself writing an entire book about Facebook. Like so many of my peers, I was already quite fed up with Facebook. What more was there to say, I thought? As it turned out, quite a lot. Once I distanced myself from thinking of Facebook as a social media platform or social network site only, entire swathes of infrastructural activities became apparent. Sometimes chance encounters that plant the right seeds can be quite life-changing, as my brief meeting with Mary demonstrates. Mary, thanks for thinking of me for this project and for allowing me to prove myself wrong: Facebook is an immensely fascinating phenomenon. It has been an absolute pleasure to write this book, keeping me company amid some happy and challenging life events as Facebook calls them: childbirth, change of jobs, moving countries, pandemic. Thank you to Ellen MacDonald-Kramer and the rest of the Polity Press team for guiding me through the editorial and production process.

      Finally, my immense gratitude goes to friends and family. You deserve so much more than a status update. Georg, your patience and support means everything. I dedicate this book to Alvar.

      Everybody has a Facebook story. Whether it is the story of how a relationship started, or ended, how people found long-lost loved ones, how they learned about the weddings, births and divorces of old friends and acquaintances, Facebook has played – and still does – an important part in people’s personal and professional lives. Facebook entered my own life during the autumn of 2006 when I was a graduate student in London. Online social networking sites were a relatively new phenomenon; my lecturers talked about this new phenomenon called Web 2.0, and MySpace was very much a thing. So, when someone in my university network sent me a Facebook invitation, I did not think twice about it and filled

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