The Digital Frontier. Ajay Sohoni

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      HOW CONSUMER COMPANIES CAN CREATE MASSIVE VALUE THROUGH DIGITAL TRANSFORMATION

       AJAY SOHONI

      Registered office John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

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       Library of Congress Cataloging‐in‐Publication Data

      Names: Sohoni, Ajay, author. | John Wiley & Sons, publisher.

      Title: The digital frontier : how consumer companies can create massive value through digital transformation / Ajay Sohoni.

      Description: [Hoboken, NJ] : Wiley, 2021. | Includes index.

      Identifiers: LCCN 2021008534 (print) | LCCN 2021008535 (ebook) | ISBN 9781119803249 (cloth) | ISBN 9781119803256 (adobe pdf) | ISBN 9781119803263 (epub)

      Subjects: LCSH: Business enterprises—Technological innovations. | Customer relations.

      Classification: LCC HC79.T4 S736 2021 (print) | LCC HC79.T4 (ebook) | DDC 658.4/06—dc23

      LC record available at https://lccn.loc.gov/2021008534 LC ebook record available at https://lccn.loc.gov/2021008535

      Cover Design: Wiley

      Cover Image: © Getty Images

       To my parents, for accidentally engineering a hyper‐curious and free‐spirited professional and giving me the twin gifts of language and humor. I think it worked out okay this time, but I highly doubt that it is repeatable.

      It was early July in 2020 and we were just emerging from the COVID‐19 lockdown in Singapore, termed the “circuit breaker” here. A six‐week period of closure, distancing and disciplined social behavior which saved the city

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