Интернет-маркетинг без бюджета. Как продвигать, если денег нет или их мало. Николай Мрочковский

Чтение книги онлайн.

Читать онлайн книгу Интернет-маркетинг без бюджета. Как продвигать, если денег нет или их мало - Николай Мрочковский страница 11

Интернет-маркетинг без бюджета. Как продвигать, если денег нет или их мало - Николай Мрочковский

Скачать книгу

эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

      Примечания

      1

      По-английски lead generation (leadgen). Для удобства мы будем использовать термин «лидген».

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

Скачать книгу