Decisively Digital. Alexander Loth

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Decisively Digital - Alexander Loth

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(M365) suite fully meets their needs for communication and collaboration tools.

      In a brainstorming session with the C-level staff, the idea of a corporate social network came up. While the chief marketing officer (CMO) immediately liked the idea of “a LinkedIn only for our company,” other executives were more reserved. The main concern was that employees could get too confused about which channel to use for which information.

      A workshop highlighted the main use cases of a corporate social network:

       Building community at scale across organizations

       Using communication and collaboration to share and leverage the knowledge that people within an organization possess

       Ensuring that leaders and employees get engaged at scale

      Employees are gravitating toward a corporate social network for top-down scenarios, from leaders to employees to broad communities, whereas chat drives bottom-up adoption, connecting individuals and teams. Both approaches contribute to the company's collaborative culture.

      The pharma company decided to follow and adopt the Collaboration Framework. This framework implies the following:

       Urgent communication is handled via chat (Teams).

       Non-urgent communication is done via email (Outlook), informing about events, news, etc.

       Individuals store information on a file-hosting service (OneDrive) or in notetaking software (OneNote); both allow sharing with others.

       Teams and departments are organized within a collaborative software platform (Teams); some also use a task management tool (Planner).Figure 6.1 Example of a collaboration framework based on Microsoft 365 products

       Persistent information is stored in a knowledge management platform (SharePoint) instead of the former intranet solution.

       Company-wide information and employee-driven initiatives are shared on a corporate social network (Yammer).

      One year later nearly every employee was using the chat and notetaking software, while 85 percent of the employees were regularly engaged on the corporate social network. The bot helped to strengthen personal connections and build a tightly knit community. This strategic shift increased the company's productivity by 18 percent.

       A best-of-suite approach requires less investment in integration and maintenance compared to the more flexible best-of-breed approach.

       A corporate social network connects larger communities of workers with long-tail information to share, while smaller, more focused groups are more likely to use chat for immediate communication.

       Hands-on workshops and regular newsletters can help to drive adoption of the Collaboration Framework.

      1 1 Microsoft 365 (M365) is a superset of Office 365 with Windows 10 Enterprise licenses and security and device management products.

      2 2 “5 Productivity Hacks to improve your Meeting Culture,” a generic example of how a newsletter can help to shape the meeting culture: https://www.linkedin.com/pulse/5-productivity-hacks-improve-your-meeting-culture-alexander-loth/.

      3 3 Icebreaker bot on GitHub: https://github.com/OfficeDev/microsoft-teams-apps-icebreaker/wiki.

Part III Data Democracy and Analytics

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