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Table of Contents
1 Cover
5 Foreword
7 Part I: Buy Chapter 1: Lloyds Banking Group Case: Thought Machine Executive Summary Introductions Background Problem Solution Delivery Results Learnings What's Next Chapter 2: BBVA Case: Propel Ventures Executive Summary Introductions Background Problem Solution Delivery Results Learnings What's Next Chapter 3: Metro Case: RateSetter Executive Summary Introductions Background Problem Solution Delivery Results Learnings What's Next Chapter 4: J.P. Morgan Case: InstaMed Executive Summary Introductions Background Problem Solution Delivery Results Learnings What's Next
8 Part II: Build Chapter 5: Crédit Agricole Case: La Fabrique Executive Summary Introductions Background Problem Solution Delivery Results Learnings What's Next Chapter 6: National Australia Bank Case: QuickBiz Executive Summary Introductions Background Problem Solution Delivery Results Learnings What's Next Chapter 7: Citi Case: Spring by Citi Executive Summary Introductions Background Problem Solution Delivery Results Learnings What's Next Chapter 8: Bank of America Case: Erica Executive
