Bitskrieg. John Arquilla

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the AI alarmists are right will not be known for many decades – probably not for a few centuries. In the meantime, AI will continue to diffuse into virtually all aspects of life, and certainly into military and security affairs. Indeed, given the current trajectory of AI development, it is clear that armies, navies, and aerospace forces will soon be replete with robotics that sense, shoot – perhaps even do some strategizing.51 But at present it seems clear that the patterns of development and diffusion are uneven, with the armed forces of authoritarian states embracing robotics far more actively and broadly than liberal, open societies. China has, in particular, jumped out well ahead in this new arms race, becoming, as one study has put it, an “AI superpower,”52 while the United States – home to world-leading commercial, academic, and governmental research giants in the field – has lagged.

      There is one more important aspect of “cool” to consider in anticipation of future developments affecting society and security: Marshall McLuhan’s. Half a century ago, McLuhan was contemplating “war and peace in the global village,” and one of his keenest insights had to do with the notion of “cool media.” The key distinguishing factor in his notion of “coolness” was counterintuitive: for McLuhan, the more the technology encouraged accessibility and mass engagement, the cooler it was. As he put it, “cool media are high in participation or completion by the audience.”54 Think of YouTube as an example of McLuhan’s notion of coolness as measured in terms of levels of participatory “reach” and networked interactivity. In practical terms, McLuhan’s notion of cool – he even wrote of the world moving toward a state of “cool war”55 – means actualizing the potential of virtually every individual to achieve some form of power and influence, threatening the existing social order and power structures. It is interesting that McLuhan’s prescient views coincided with the rise of massive social mobilization – for civil and voting rights, against the Vietnam War, to aid the Palestinians, protect the environment, and even more – as well as the rise of violent smaller movements such as the German Baader-Meinhof Gang, the American Students for a Democratic Society, and many others in his time. A wide range of today’s terrorist groups fit this mold as well.

      The good news is that cyberwar aims more at disruption than destruction, at achieving aims and goals at less cost, with less bloodshed, even in open warfare. The bad news is that there is a terrible imbalance between offense and defense today, with attackers having the edge, in and beyond cyberspace. How this has happened and how to mitigate this growing threat are issues considered next.

      1  1 Carl von Clausewitz, On War, ed. and trans. Michael Howard and Peter Paret (Princeton University Press, 1976), p. 89.

      2  2 Martin Libicki, Conquest in Cyberspace (Cambridge University Press, 2007),

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