ACTIVITIES
REFERENCES
Chapter 9: Public Relations
A BRIEF HISTORY OF PR: HOW VISUALS DEFINED IT
THE POWER OF VISUALS IN THE MODERN ERA OF PR
VISUAL RHETORIC STRATEGIES IN PR CAMPAIGNS
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
Chapter 10: Journalism
PHOTOJOURNALISM
NEWS: VISUAL SOCIETY. VISUAL ANXIETY
DIGITAL INNOVATIONS AND SOCIAL MEDIA
CRITICAL ENGAGEMENT WITH NEWS VISUALS
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
Chapter 11: Organizations
VISUAL MODES
BECOMING A CULTURE DETECTIVE
IMAGES GONE WRONG
THE POWER OF VISUALS IN ORGANIZATIONAL COMMUNICATION
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
Chapter 12: Intercultural Communication
WAYS OF LOOKING AT INTERCULTURAL COMMUNICATION AND ITS PLACE IN MASS COMMUNICATION
CULTURAL IMAGERY AND ITS ETHICAL IMPLICATIONS
DECONSTRUCTING INTERCULTURAL IMAGERY
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
10 Index
List of Tables
1 Chapter 3Table 3.1 Durand’s visual rhetoric matrix.
2 Chapter 4Table 4.1 Interpretant matrix.
3 Chapter 5Table 5.1 Conceptual metaphor example. © John Wiley & Sons, Inc.Table 5.2 Structural metaphor examples. © John Wiley & Sons, Inc.Table 5.3 Conceptual metaphor examples.
4 Chapter 6Table 6.1 The five assumptions of narrative paradigm theory (NPT) (Fisher, 19...
5 Chapter 7Table 7.1 Symbolic convergence theory (SCT) at a glance.
6 Chapter 8Table 8.1 Advertisement visual metaphor examples.
List of Illustrations
1 Chapter 1Figure 1.1 Smartphones and visual culture.Figure 1.2 Everything we use and wear carries meaning.Figure 1.3 Figure 1.4 This image communicates that it is possible and desirable to own ...Figure 1.5
2 Chapter 2Figure 2.1 Categorical imperative and utilitarianism.Figure 2.2 Ross’s seven prima facie duties (pluralism ethics) “At first glan...Figure 2.3 Intentionally cropped photo of President Trump’s 2017 inauguratio...Figure 2.4 Meme depicting Richard Sherman as The Predator film character....Figure 2.5 Example using “obesity” to illustrate elements of framing....Figure 2.6 The World Wildlife Fund uses a visual metaphor for global warming...Figure 2.7 Original image inspiring the Rubio photoshop.Figure 2.8 Photoshopped image of Marco Rubio.Figure 2.9 The Potter Box.
3 Chapter 3Figure 3.1 Internet meme inspired by the 1948 film The Treasure of the Sierr...Figure 3.2 Cult of Kek image illustrating rhetorical manipulation.Figure 3.3 A semiotic sign can have multiple meanings depending on context....Figure 3.4 This ad uses visual metaphor to emphasize the negative qualities ...Figure 3.5 HGTV programs like Property Brothers can be viewed as visual narr...Figure 3.6 Memes can take on new meanings when altered and shared online.
4 Chapter 4Figure 4.1 Barthes’s semiotic analysis found this image represented French i...Figure 4.2 Example of an iconic sign.Figure 4.3 Example of indexical sign.Figure 4.4 Example of symbolic sign.Figure 4.5 The Harley visual branding serves to replace, substitute for, or ...Figure 4.6 ”Metro Gun Share Program” installation in Chicago.
5 Chapter 5Figure 5.1 This explicit metaphor conveys William Perry’s size as well as a ...Figure 5.2 This visual metaphor suggests the school will nurture children to...Figure 5.3 Some visual metaphors are ambiguous: Is the United States wealthy...Figure 5.4 Morphic forms create visual metaphors by giving an object attribu...Figure 5.5 In this adjacent metaphor, both the players’ avatars and the alie...Figure 5.6 This famous Man Ray photomontage presents a unified metaphor; the...Figure 5.7 The Coke bottle is absent in this implied metaphor.
6 Chapter 6Figure 6.1 Moby Dick: In its deep structure lies a power struggle with evil.Figure 6.2 This map, by social realist artist William Gropper, was created t...Figure 6.3 Skittles TV Commercial: Bleachers “Contract the rainbow, taste th...Figure 6.4 Pictures with mysteries – what's happened? – make visual stories ...Figure 6.5 How content is formed (two barren trees photographed close‐up fro...Figure 6.6 Example of visual hyperbole: extreme exaggeration emphasizes a ch...
7 Chapter 7Figure 7.1 A Mountain Dew commercial featured a stuntman hooked to a cable l...Figure 7.2 For fans of the Star Wars movie franchise, images and props help ...Figure 7.3 Trayvon Martin, killed by neighborhood watch volunteer.Figure 7.4 Cristiano Ronaldo lends his athletic celebrity to the Jeep brand....Figure 7.5 The Australian Institute for Public Affairs (IPA) is a conservati...
8 Chapter 8Figure 8.1 Popular Twitter meme “Evil Kermit.”Figure 8.2 This visual metaphor highlights the product’s freshness....Figure 8.3 A simple design
