Why Play Works. Jill Vialet

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Why Play Works - Jill Vialet

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      You may be wondering why I'm starting out with this overview of the foundational, big ideas behind play. The truth is that I wasn't all that familiar with any of these theories or the science of play when I launched Sports4Kids—nor when we changed the name to Playworks. It would have helped. It would have made it easier to convince some people and to explain away other people's reservations. I'm not sure it would have radically changed any of our choices, but it might have informed them. And knowledge is power.

      It's true that a better understanding of the ideas behind play might have influenced our name change. For the first 13 years we were known as Sports4Kids. This name had seen us from almost the very beginning (we were briefly Kidsports until receiving a cease and desist order from another organization). It had accompanied us through significant growth in staff—including opening new offices in cities across the country, the development of our leagues, and our first big AmeriCorps grant. It was the name we were using when the Robert Wood Johnson Foundation (RWJF) decided to invest an astronomical $4.4 million in an initial plan to achieve national scale. And, perhaps most importantly, Sports4Kids was the name—with its accompanying logo—that was on literally thousands of t‐shirts that staff and students wore with a sense of pride and belonging.

      With support from RWJF, we worked with a friend and board member, Dru DeSantis, and her firm DeSantis Breindel to go through a very professional process. The team interviewed stakeholders—students, principals, staff, and funders—about the nature of our programming and impact. They generated concepts, solicited suggestions, and made presentations. They brought in two industry superstars—women from Miami, referred to somewhat mysteriously as “the naming ladies,” who generated a list of over 500 names that I remember spending hours poring over.

      There was a lot of creativity and a few false starts. We briefly fell in love with the name “Big Bounce,” until someone pointed out that our female staff members might not be super‐psyched to have that emblazoned on their chests. There was another name—that now escapes me—that I knew we absolutely had to have, but someone else owned it.

      Playworks wasn't actually on the list. It emerged during a presentation to staff members when we were stalled and decided to go back to the drawing board and review what we knew. Dru was walking us through a slide deck—yet again—on all our various attributes and values, emphasizing what principals and teachers said about our impact over and over again. In summation she noted, “Play works.” Our then executive director David Rothenberg and then COO Elizabeth Cushing looked at each other, and we had found our new name.

      But why the shift from sports to play? Sports hold a funny place in American life. Although many people in the US love sports, there is a not‐insignificant population that see sports as somewhat suspect. Some of these humans work in schools, and they would argue that they have been driven to this position by the extreme way we push young people into sports. They see sports as competition for the time and attention of their students and a distraction from the “real” work of teaching and learning.

      The one thing that all the play theorists seem to agree on is the importance of play being voluntary. This emphasis on choice also feels like the characteristic that has the greatest influence on the experience of play in schools, providing students with a direct understanding of the difference between engagement and compliance. As a result, play can be a source of uneasiness for adults who see their job as maintaining control, even as it offers a powerful springboard for encouraging students to be the drivers of their own education.

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