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Table of Contents
1 COVER
5 FOREWORD
6 PREFACE
7 INTRODUCTION: FAIL FAST, LEARN FASTER Notes
8 1 A Little History of Big Data The Big Data Value Proposition The Implications of Big Data for Large Companies The Transformational Impact of Big Data The Business Value of Big Data Notes
9 2 Think Different: Becoming Data-Driven The Disruptive Power of Data The Challenge for Legacy Companies The Distinctive Characteristics of Data Building a Modern Data Environment at Fannie Mae Thinking Different in the Life Sciences: Creating a Platform for Real-World Evidence Building a Unified Data Platform at Anheuser-Busch (AB Inbev) Using Data to Address Natural Calamities at Munich Re Notes
10 3 Insight and Knowledge: Data, Science, and Facts Data Initiatives Successes and Failures Organizing for Data-Driven Analysis at Cigna Using Data for Clinical Trails: Driving a COVID-19 Cure at Parexel Building a World-Class Genetics Center at Regeneron Using Data to Reduce Healthcare Costs at the Health Transformation Alliance Notes
11 4 The State of Data in the Corporate World Today The 2021 Big Data and AI Executive Survey Findings A Summary of the Key Themes Data Investment Is Strong and Growing Companies Struggle to Become Data-Driven Cultural Obstacles Continue to Be the Greatest Impediment to Success The Chief Data Officer Role Continues to Evolve Companies Are Optimistic About the Future For Mainstream Companies, the Journey Continues Note
12 5 The Great Challenge: Establishing a Data Culture Fighting an Uphill Battle Understanding the Cultural Impediments How Companies Can Overcome Cultural Obstacles From Data-Rich to Data-Driven: Building Data Literacy at AmFam Cultural Transformation: Building a Data Culture Program at Travelers Insurance Creating an Enterprise Data Office at Nationwide Insurance Integrating the Human and Technology Dimensions of Data at Northern Trust Notes
13 6 The Rise of the Chief Data Officer Sexiest Job of the Twenty-First Century Emergence of the Chief Data Officer Rethinking the Role of Chief Data Officer Chief Data Officers Struggle to Make an Impact The Evolution of the Chief Data Officer Role The Future of the Chief Data Officer Role Shaping the Role of the CDO: MIT's Chief Data Officer Symposium Organizing the Chief Data Officer Function at Citizens Financial Group Chief Data Officer 4.0: Evolution of the Function at Scotia Bank Emphasizing Data Privacy and Data Ethics at Mastercard The U.S. Federal Government CDO Initiative Notes
