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Praise for Fail Fast, Learn Faster
Big Data is indeed crossing the chasm that separates early adopters from the mainstream of enterprise customers. As Randy Bean makes abundantly clear in Fail Fast, Learn Faster, this crossing is by no means smooth. Through a wonderful hoard of business anecdotes, he shows over and over again that the challenge of becoming a data-driven business has little to do with the Big Data itself, and is only marginally about mastering the technology needed to harness it. Rather, it is primarily about leadership teams finding forcing functions that can drive massive change in the roles, processes, and systems that make up their enterprise. For some the forcing function will be regulatory demands, for others a global market demanding draconian cost reductions, for others an emerging competitive threat from digital disrupters, and for still others, a mission to solve customer problems that cannot be addressed by conventional means. As a reader of Randy's book, it is your job to determine the forcing function that will drive change through your organization and to draw upon his wealth of examples to navigate your way forward.
—Geoffrey Moore, author of Crossing the Chasm and Zone to Win
In a whirlwind tour of real-world business cases, Randy Bean gives us an ironclad set of lessons: to benefit from the increasing deluge of data now available, businesses must first have a rational strategy for what they are trying to do along with a practical plan for architecting the data management function, as well as a set of standards and practices for how they deal with the data. But most important, they must also be prepared to steer an often-resistant enterprise in what can be an entirely new direction, and this is where the learn fast/fail faster discipline is vital. If you want to learn fast yourself, then start with this book.
—Don Peppers and Martha Rogers, PhD, authors of The One to One Future: Building Relationships One Customer at a Time
Inspiring, terrifying, but always usefully instructive, Randy Bean even-handedly lays out the indisputable case for why every organization needs a Big Data strategy and what it takes to build and act on it. Filled with great first-hand examples,
