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Маркетинг, PR, реклама

Различные книги в жанре Маркетинг, PR, реклама, доступные для чтения и скачивания в различных форматах.

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Apples, Insights and Mad Inventors - Группа авторов
The Public Relations Writer's Handbook - Merry Aronson
The Marketing Director's Role in Business Planning and Corporate Governance - Группа авторов
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It - Группа авторов
Welcome to the Creative Age - Группа авторов
...And the Clients Went Wild! - Maribeth Kuzmeski
The Art and Science of Interpreting Market Research Evidence - J. Fletcher H.
Supply Chains and Total Product Systems - Ed Rhodes
The Oliver Wight Class A Standard for Business Excellence - Oliver International Wight, Inc.
The Marketing of Technology Intensive Products and Services - Patrick Corsi
Werbekonzeption und Briefing - Ralph Hartleben E.
Managing Creative People - Группа авторов
How to Speak So People Really Listen - Paul McGee
An Advertiser's Guide to Better Radio Advertising - Mark Barber
Anticipate - Bill Thomas
Innovative Team Selling - Eric Baron
Crisis Counsel - Tony Jacques, Ph.D.
Crystallizing Public Opinion - Edward Bernays
Питчинг. Как представить и продать свою идею - Анна Гудкова
Выдумщики: Первые десять лет - Любовь Шенеман
Private Label Strategy - Nirmalya Kumar
Breaking Out - John Butman
True Story - Ty Montague
HBR Guide to Making Every Meeting Matter (HBR Guide Series) - Harvard Business Review HBR Guide
Superconsumers - Eddie Yoon
The Network Imperative - Barry Libert
Sense and Respond - Jeff Gothelf
Get Backed - Evan Baehr
Good Charts - Scott Berinato
HBR Guide to Building Your Business Case (HBR Guide Series) - Raymond Sheen HBR Guide

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