posts that are full of stamps and emoji. And when we write posts as a leader, charismatic posts – our task is to write as simple, accessible, elegant and as clear as it’s possible.
Grace, beauty is simplicity.
This is not only in the texts – it is in everything. Elegance that goes beyond time, which is always appreciated and very simple. Simple silhouettes of phrases. You know, the combinatorics of colors of world’s masterpieces of painting is also very simple. In the texts – the same. The simpler – the better. Do not write as a writer, do not write as a homegrown comedian. Write from the heart.
Before we write something, before we post something on Instagram, we focus, close our eyes to open our inner eye, to release our energy. And we ask:
Do I really want to say this now?
Or do I need to say this because I am spurred on by a content plan that I invented myself or downloaded?
Who is limiting me?
If I really want to say this, have I already said it or not?
Because if you write about something that you know very well, everything is simple and obvious to you. But for the audience this is not always clear.
I want to talk with you about a personal brand, because when we talk about leadership, we inevitably touch on the topic of a personal brand. We cannot ignore this topic. I am convinced that many of you have heard of your personal brand. I think that many of you intuitively understand that carriers of a personal brand are lucky guys. Those who have a name are bombarded with good deals, gifts and proposals. 10—15 years ago people bought goods from companies, from corporations, from trademarks, now they buy from people. And there is an official definition of a personal brand – an official, serious one. But I do not like it. It is boring. I have my own definition of a personal brand, which I myself derived – I use it in my activities, through it I convey the essence to students and clients. And they really like it.
A personal brand is an instant and very stable image that arises in the minds of people when someone mention your name. In other words, this is a stable energy-informational layer of reality that you first created, formed and then compacted to get the maximum of it.
Do you understand how non-trivially I approach this personal brand? Because I know how it works. I have been advising large companies and private clients on strengthening their personal brand for several years, and they are achieving good results.
A personal brand is a sustainable energy-informational layer of reality. And we form it. Since it is energy-informational, we form our energy and collect information in space. We form what we already have inside and what we have outside. And we flatten it all with the power of our intention and we get the substance, the core of our personal brand, of amazing strength and power.
We can go this way, my way – but we can go the other way that I met on the Internet in articles on the topic «How to create a personal brand». What a nonsense. «Create a Facebook page, then Instagram page, pull up other social networks.» And people do not follow a person. People do not go in depth. Because there is no depth. Therefore, a personal brand is a dummy. It is important for us, charismatic leaders, to create a global brand named after ourselves, so that people trust us, see us!
I have already talked about the opportunities that a personal brand opens up. I always say this: if you have an audience that loves you, then other people begin to fulfill your wildest dreams. Just because you show this your desire. The most interesting thing is these are people not from your audience, but generally outsiders. This is not surprising to me. The energy-informational field in the Universe is the one. You show a desire – everything is clear.
The definer defines.
You are the definer! You defined yourself as someone, as a charismatic leader, as a brand, and you will be so. Just tell yourself: «I want to be the one brand, I want to be one of a kind». And define yourself. It is actually so simple. And for some people a personal brand makes it possible to travel with lectures around the world, be a real star but for other people it is not necessary and this is normal. And a person quite successfully conducts activities as a brand within his city or region.
Why do we, as leaders, need to create a personal brand? Because between two people with the same knowledge base, you are likely to choose the one with the largest audience. Because you find that his pitch is more powerful and brighter. And you will be right, and so it is. People feel this leader’s energy intuitively, and an audience of two people with exactly the same knowledge will go to the one who can give this energy to them.
Each of you has excellent knowledge. You just need to learn how to transmit them. And, of course, the theme of a personal brand is closely related to the image.
A new image is not just putting on new clothes or fake mask. No, it’s all much deeper and more subtle. This is a complex concept, which includes the creation of a unique lifestyle. And you broadcast this lifestyle to your audience. Create your own lifestyle, broadcast it. It doesn’t matter if it is trendy, brandy, if someone else does it or not. Be a trendsetter, do first, do what you like. At first, one person will be interested in this. One person in geometric progression will attract 10 and so on. This is how the brand is created.
So, you can create an image and a personal brand in two ways – now I will tell you both. These are my achievements as a person who studies this topic in depth from the energy point of view. First, you can define your target audience and understand what kind of person this audience wants to see. And then you become such a person. This is the least energy-consuming way, completely devoid of imagination, but working. But these are dummy brands. You see these people on the central television channels, on YouTube – for 2—3 months he glowed, then disappeared, and you don’t even remember about him in a year.
But there is a second way – it is more effective. Personally, I like him more. When you focus not on the consumer – you focus on yourself. And make yourself that person, that woman or man that you always wanted to become. And when you do this, the public will come to you.
Force of attraction.
We can say this: every strong thing or fact attracts us. This is a very serious topic. This is the law of physics – weaker objects are attracted to strong objects with a strong energy field. If you are a strong woman or man, if you’re just who you are, the audience will be attracted to you by itself. And this audience will be loyal to you, will remain with you for many years. Unlike the first method, where the audience stays with you until someone younger, more handsome or more accurately satisfying their momentary needs, appears. And the immediate need of people is, as a rule, banal entertainment. And of course you need to work to implement the second method. And of course, many people will say: «Oh nooo, work! I don’t want to hear I need to work again,» but I will remind you that you are reading this book in order to change something. And you really need to do it!
You need to change a lot, because you lived your whole life and were 100% unsatisfied with yourself, you were not happy! And you constantly thought that you will have at least a happy future – but it still didn’t come… You saw bloggers on Instagram, on Youtube who live the life of your dreams. And you understood that you also want this. And the moment came when you clearly understood that you did not want to exist in the same scenery.
I can
