the day will come, and it will be very soon, when you will show people the result. And the scale is not important here: a district, a city, a region or the whole world – the methods of reaching an audience are the same.
And only the coverage of the target audience is changing. I always say we live in blessed times! We can at the touch of a button share our thoughts with hundreds, with thousands, even millions of people. There never was such a moment in history! Artists and poets died in obscurity because they didn’t have an opportunity to share… You have! And even in such paradise circumstances people complain that it’s unreal for them to get popularity!
You just need to press one button – so get ready to press this button.
Someone post reviews to receive gifts from sponsors, and someone posts for the entertainment of the public. But if we want to keep the audience for many years, if we really want to work with the audience deeply, then before posting each of our posts we ask ourselves mentally: «I said what I wanted? I want to say it today? And they need it today?»
We are the leaders. We calculate all the little things that bloggers do not calculate. There are leaders, and there are bloggers. And I think everyone here wants to be a leader. For example, Sunday evening – is it really time for typical bloggers to talk about philosophical things, or vice versa to make a note of entertainment. But I emphasized and will emphasize that if you are a sustainable energy field, your sustainable brand, you can post anytime and anything. The audience is loyal to you, it takes everything from you. Personally, I post articles without regard to the day of the week, calendar holidays and other nuances. And my audience always vividly takes and absorbs my knowledge.
You can see from my Instagram that sometimes I do 3—4 posting a day, when I have free time. And sometimes I have a period of silence, unforgivable for blogger – for 5—6 days. I have a very dynamic life, and I would like to be more visible on Instagram, but not always I have the opportunity. And then my charisma comes into game. I don’t care about constantly changing Instagram algorithms. They won’t lower me in the stream for my audience. Instagram does not affect my attitude to my audience. They will find me on Youtube, on Facebook, on Twitter… If they want to see me, they will see me. And I would like you to come to this. I ask you to remember that there is no place for two things in a personal brand: this is deception and blind copying. People very subtly feel at the level of intuition your discrepancy with what you want to show them.
Readers ask:
– Maybe I should come up with new terms and words for my articles?
– This is a great question! During the writing course my students created new words. But you don’t have to do it, you really do not need this technology, frankly speaking. Just use your own words, original words. So that your texts are as different as possible from what people see every day on Instagram.
– Is it necessary to clean old posts on Instagram? Now I am disappointed in them.
– I do not recommend cleaning old posts – people like to see your growth, your dynamics. People themselves want to grow, and they like to watch you come to success. It can inspire your audience.
– I do not have a personal brand. I do not want to create it.
The fact is that you already have a personal brand, regardless of whether you want it or not. This is good news for someone, bad for someone. Just know this – you already have an image and a personal brand. And it depends only on you whether you leave everything as it is – or take matters into your own hands. People see you every day – so make sure that they see the leader in front of them!
– It’s easy for you to say – you have a lot of subscribers. I would have at least 1000…
– Do you know Kevin Kelly? He said that you can conquer the world if you have only 1000 real fans. It’s so easy to get 1000 subscribers. I gained a lot of subscribers in one simple way. I went to the pages of popular bloggers and leave them comments. I didn’t leave spammy comments like «Wow! Cool! Cool! Awesome dress!» I left thoughtful reviews because it is easy. In each post each blogger asks a question to his audience. And is waiting for an answer. I wrote detailed competent answers so that people would become incredibly curious – who is this? Who is she? And they went to my profile – and stayed with me.
– Is it important to develop accounts in other social networks?
– I’ll tell you: Instagram replaces everything. This social network is doing everything to overshadow all others. Every month or quarter, Instagram adds new features – a few months ago I told you: «Remember my word, Instagram will copy the cool features of Tik Tok to overshadow it!» And today you see everything with your own eyes. My next prediction – Instagram will make its payment system!
CHAPTER 4. How to explain it all to your family
The leader’s most difficult step is erasing the memory of your failures from your family members.
I would like to talk with you about what I identified in the process of working with hundreds of students of my «The Royal Charisma» program -important limitations and beliefs that prevent you from becoming leaders.
Fear.
Many of you are afraid to be leaders. The deepest fear lives in you, and it goes back to childhood. That a leader is a bad mother, a bad wife or bad husband. That if you are a leader, you will be convicted. They will convict your motherhood, your attitude to the child, that the husband will leave without receiving attention, and even your loved ones will turn away. This is a very strong and very common belief.
Someone even wrote to me that leaders are rude, soulless, arrogant, that they do not see people, they only see their goals. They wrote to me that money spoil people. I help people to build their personal brand. And in the process of work my students say: «When my money appears, I immediately start to think that I feel good alone. That I can live peacefully without a partner in love.» That is, when a person has money, he feels so much confidence in himself that such thoughts appear: «Why do I need companion if I can do everything for myself, if I really mean something without partner?». And people are ashamed of these thoughts. And when we talk about this in the leadership context, a contradiction arises: «I kind of want to be a leader, but I have a shame of what I think inside myself». And no matter how we resist, the opinions of others always influence us.
Also a lot of questions were asking me: how to cope with the fear of communicating with people? How to ignore your fear? If I knew a magic phrase that instantly removes this, I would immediately voice it to you and would not write this chapter. If I myself had not gone through all this. I faced with condemnation from my loved ones, from my family when I took the liberty of doing what I want and not what was wanted from me. And I want to let you work out the practices that I developed for myself. I am deeply convinced that nothing can be better than the author’s, better than what was created by a person from soul experience. The truly valuable things can not be found on the first pages of Google. Otherwise, I would not have give my intensives and programs with such success for you.
Parents monitor our lives, including our social networks, even when we become adults. And it interrupts our leadership when the family is closely watching and sometimes expressing something unpleasant about your social networks. And if you also come across this, then you will
