STARTING
AND
RUNNING
YOUR OWN
MARTIAL ARTS
SCHOOL
DEDICATION
To our husbands,
Drew Vactor and Gary Peterson.
Their support, patience, and good humor
made this book possible.
STARTING
AND
RUNNING
YOUR OWN
MARTIAL ARTS
SCHOOL
by
Karen Levitz Vactor
and
Susan Lynn Peterson, Ph.D.
TUTTLE PUBLISHING
Tokyo • Rutland,Vermont • Singapore
Disclaimer: The success or failure of any business depends on numerous factors. Some of those factors are beyond the scope of this book. Others are beyond the control of even the most capable business owner. Though the authors have built the principles in this book on solid, well-established business practices, they cannot guarantee the success of your martial arts school.
Published by Tuttle Publishing, an imprint of Periplus Editions (HK) Ltd., with editorial offices at 364 Innovation Drive, North Clarendon, Vermont 05759 U.S.A.
Copyright © 2002 Karen Levitz Vactor and Susan Lynn Peterson
All rights reserved. No part of this publication may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without prior written permission from the publisher.
Information of Maslow’s hierararchy of needs is based on Paul Massen and Mark R. Rosenweig, et al, Psychology: An Introduction. © 1977 by D.C. Heath and Company. Reprinted by permission of Houghton Mifflin Company.
Cover Illustration: Bill McGuire / Illustration Works, Inc. / Getty Images
Library of Congress Cataloging-in-Publication Data
Vactor, Karen Levitz
Starting and running your own martial arts school / Karen Levitz Vactor and
Susan Lynn Peterson.—1st ed.
p. cm.
Includes index.
1. Martial arts schools. I. Peterson, Susan Lynn, 1957-II. Title.
GV1102.V22.2002
796.8—dc21
2002024285
ISBN 978-1-4629-0255-2
Distributed by:
| North America, Latin America & Europe Tuttle Publishing 364 Innovation Drive North Clarendon, VT 05759-9436 U.S.A. Tel: 1 (802) 773-8930 Fax: 1 (802) 773-6993 [email protected] www.tuttlepublishing.com | Asia Pacific Berkeley Books Pte. Ltd. 61 Tai Seng Avenue #02-12 Singapore 534167 Tel: (65) 6280-1330 Fax: (65) 6280-6290 [email protected] www.periplus.com | Japan Tuttle Publishing Yaekari Building, 3rd Floor 5-4-12 Osaki Shinagawa-ku Tokyo 141 0032 Tel: (81) 3 5437-0171 Fax: (81) 3 5437-0755 [email protected] |
11 10 09 10 9 8 7 6 5
Printed in Singapore
Design by Sheila Selden Design
Tuttle Publishing® is a registered trademark of Tuttle Publishing, a division of Periplus Editions (HK) Ltd.
HOW TO USE THIS BOOK
Who Is This Book For?
How Do You Use This Book?
| SECTION ONE: | |
| STARTING A SUCCESSFUL MARTIAL ARTS SCHOOL | 1 |
| CHAPTER ONE: | |
| BUILD A SUCCESSFUL MARKETING IDENTITY | 2 |
| Focus on Your Image | 2 |
| Your School’s Image | 2 |
| Your Own Personal Image | 5 |
| The Image You Project | 5 |
| Examine Your Features—What Do You Have? | 7 |
| Determine Your Benefits—What’s in It for Them? | 7 |
| Develop Your Marketing Identity | 9 |
| Choose a Name That Reflects Your Image | 10 |
| CHAPTER TWO: | |
| FINANCE YOUR NEW SCHOOL | 13 |
| Start with Estimates | 13 |
| Start-Up Capital | 14 |
| Break-Even Point | 15 |
| Your First Two Years | 18 |
