Lena Christiansen
Principal
Dayton’s Bluff Achievement Plus Elementary School
St. Paul, Minnesota
Jean Hitchcock
Executive Director
Signature School
Evansville, Indiana
Robbie Hooker
Executive Director for High School Leadership
Henry County Schools
McDonough, Georgia
Laura Jennaro
Principal
Milton Middle School
Milton, Wisconsin
Kim Spychalla
Principal
MacArthur Elementary School
Green Bay, Wisconsin
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TABLE OF CONTENTS
Introduction: Why Messaging Matters
An Opportunity for Positive Entanglement
1 Building a Positive Culture for Messaging
Cultivate the Characteristics of Great Leaders
Show Leadership and Positive Engagement
Build a Foundation for Effective Communication
2 Cultivating a Positive Message With Teachers
Develop Key Responsibility Areas
Model the Behavior You Expect From Teachers
Provide Helpful Feedback
Identify and Encourage Positive Instructional Behaviors
Wrap Up
3 Using Strategies for Positive Messaging With Teachers
Employ Strategies for Positive Messaging
Apply Technology Strategies
Practice Strategies for Providing Meaningful Feedback
Apply Strategies for Facilitating Change
Wrap Up
4 Cultivating a Positive Message With Students
Ensure a Welcoming Environment
Celebrate Student Success
Communicate With Students
Wrap Up
5 Using Technology to Message With Students
Employ Technology Tools
Release Weekly Student Newsletters
Wrap Up
6 Cultivating a Positive Message With Parents and the Community
Make Public Relations a Priority
Build a Platform for Communicating
Partner With Parents
Wrap Up
7 Using Technology to Message With Parents, the Community, and Beyond
Build a Platform With Technology
Launch a School Email Campaign
Publicize Celebration
Wrap Up
Get Open
Talk to Your Teammates
Offer Assistance
Anticipate
Identify Strengths and Opportunities
Stay in Control
