What Artists Do. Leonard Koren

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style="font-size:15px;">       by Her Bachelors, Even.” (It was also known as “The

       Large Glass.”)

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      While working on the “The Bride Stripped Bare . . . ,”

       Duchamp also experimented with a new genre of

       artwork he called the “readymade.” A readymade was an

       ordinary mass-produced functional object, or a combina-

       tion of such objects, bought from a store and minimally

       modified. Sometimes Duchamp added nothing more

       than a signature, a date, and a title. His first readymade

       was actually created in Paris before he came to Ameri-

       ca. It was a bicycle wheel mounted atop a wooden stool.

       His first New York readymade was a snow shovel. He

       suspended it from the ceiling of an art gallery and titled

       it “In Advance of the Broken Arm.”

      Two years later Duchamp fashioned what was to

       become his most famous, or infamous, readymade.

       It was an ordinary white porcelain urinal purchased at

       a heating and plumbing supply showroom. Duchamp

       added a date and signed it using the pseudonym

       “R. Mutt.” (This was probably a play on the name of the

       business where it was acquired, J. L. Mott Iron Works.)

       He titled it “Fountain.”

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      Duchamp loved playing games, particularly word

       games and games of strategy.4 In a very real sense, making art was a game for Duchamp. The readymades represented a move, not unlike a bold chess move, intended to advance his position in the game of art.

      Duchamp played his game of art primarily in the

       context of arts institutions. Around the same time

       Duchamp created “Fountain” he also cofounded an

       organization whose stated purpose was to exhibit any

       and all works of art without judgment or restrictions. It

       was named the Society of Independent Artists. Any

       artist who paid a modest fee could enter an artwork in

       one of its shows. In 1917 the Society mounted the

       largest exhibition of modern art ever seen in the United

       States until then. However, when the hanging commit-

       tee reviewed “Fountain”—submitted by an unknown

       artist named R. Mutt—the piece was determined to be

       not really a work of art but merely a “functional object.”

       Duchamp, not coincidentally, was a member of the

       hanging committee. Without giving himself away, he

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      vigorously defended “Fountain” as an artwork, but the

       other members wouldn’t budge. Duchamp understood

       that institutions, even well-meaning arts institutions,

       tend to be conservative no matter how liberal their

       founding ideals. Duchamp kept at it, but when he

       realized the futility of his protestations, he quit the

       committee.

      The rejection of “Fountain” undoubtedly triggered a

       sense of déjà vu. Five years prior, in Paris, Duchamp

       had tried to enter a painting titled “Nude Descending a

       Staircase, No. 2” in an exhibition organized by the

       Société des Artistes Indépendants. This salon exhibi-

       tion was established in direct response to the rigid

       traditionalism of the official government-sponsored

       salon (an annual art exhibition). It was supposed to

       embrace an artistically more enlightened point of view.

       (At the time, getting one’s work accepted in a salon

       show was the primary way French artists established

       themselves as art-making professionals.) To

       Duchamp’s dismay, the “progressive” organizers of this

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      “I have forced myself to contradict myself in order

       to avoid conforming to my own taste.”

       —Marcel Duchamp, artist

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      “. . . as soon as you get to the why, you deal with

       ‘Why not?’”

       —Ross Bleckner, artist

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      exhibition bristled at the title “Nude Descending. . . .”

       They were also taken aback by the painting’s subject

       matter. (Up until then nudes either sat or reclined, they

       didn’t walk in Cubist stop-motion fashion down flights

       of stairs!) The show’s organizers appealed to

       Duchamp’s two older brothers, both established artists,

       to “manage” their younger sibling. For the sake of

      

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