Foley publishes the award-winning drinks magazine Imbibe.
−Oprah Winfrey and Rachael Ray make a Lemon Drop Martini and a Pomegranate Martini on the Oprah Winfrey Show. Bartenders all over America are asked for these cocktails.
−The Jäger Bomb becomes popular.
−Sasha Petraske, Christy Pope, and Chad Solomon start Cuffs & Buttons—a beverage consultant and catering company.
−X-Rated Fusion, 10 Cane rum, Gran Patrón Platinum 100 percent Agave Tequila, Michael Collins Irish single malt, Rhum Clément Very Superior Old Pale (VSOP) rum, Rittenhouse 21, Skyy 90, Yamazaki 18, and Domaine Charbay Pomegranate vodka are introduced.
−Jamie Boudreau opens the craft bar Vessel in Seattle, Washington.
−Wayne Curtis publishes And a Bottle of Rum: A History of the New World in Ten Cocktails.
−Camper English pioneers “directional freezing” to make perfectly clear ice.
−San Francisco Cocktail Week starts its first year.
−Jared Brown and Anistatia Miller publish Mixologist: The Journal of the American Cocktail Vol. 1.
−Dale “King Cocktail” DeGroff, Steven Olson, Doug Frost, Paul Pacult, David Wondrich, and Andy Seymour open Beverage Alcohol Resource (BAR) in New York City.
−The bartenders of Absinthe Brassiere & Bar publish Art of the Bar.
−Dave Kaplan and Alex Day open Death + Co. on New Year’s Eve in New York City.
2007 − Lucid absinthe becomes the first wormwood absinthe allowed back into the United States after being banned for ninety-five years.
−Sean Combs launches Ciroc vodka.
−Tony Abou-Ganim publishes Modern Mixology.
−The TV show Mad Men debuts and sparks a worldwide interest in classic cocktails.
−Jim Meehan opens PDT in New York City, and the telephone booth entrance creates headlines.
−Eric Seed brings crème de violette back into America after being unavailable for almost ninety years.
−St. Germain Elderflower Liqueur, Chivas Regal 25, Absolut New Orleans, Kubler absinthe, Appleton Estate Reserve, 360 vodka, Grey Goose Le Poire, and Tanqueray Rangspur are introduced.
−Greg Boehm begins to reproduce and publish vintage cocktail books.
−Don Lee invents fat washing by infusing bacon with Bourbon and creates the Benton’s Old-Fashioned at PDT in New York City.
−Donald Trump introduces Trump vodka (and he does not drink).
−Colin Kimball launches the Small Screen Network bringing professional online bartending videos to the cocktail community.
−Derek Brown opens the first stand-alone craft cocktail bar in DC, the Gibson, with Eric Hilton, one of the founding members of Thievery Corporation.
−CeeLo Green introduces Ty Ku Sake.
−David Wondrich publishes the James Beard Award-winning Imbibe!
−Jared Brown and Anistatia Miller publish Mixologist: The Journal of the American Cocktail Vol. 2.
−Tobin Ellis is selected as the number-one bartender in America to compete against Bobby Flay in his TV show Throwdown! with Bobby Flay, making Ellis the first successful award-winning flair bartender to cross over to the craft cocktail world.
2008 − The Sazerac becomes the official cocktail of New Orleans through Bill No. 6.
−Julie Reiner opens Clover Club in Brooklyn, New York.
−Indiana Jones and the Kingdom of the Crystal Skull debuts and Dan Aykroyd introduces Crystal Head vodka which comes in a glass skull head. Coincidence?
−LXTV associated with NBC hosts a TV show sponsored by Absolut vodka titled On the Rocks: The Search for America’s Top Bartender. The intro of the show says that there are more than 500,000 bartenders in America.
−Sasha Petraske opens White Star absinthe bar in New York City.
−Jeff “Beachbum” Berry publishes Sippin’ Safari.
−Cocktail Kingdom is launched, selling high-quality master mixology bar tools.
−Robert Hess publishes The Essential Bartender’s Guide.
−Prairie organic vodka, Tru2 organic gin, Compass Box Hedonism Maximus Scotch, Cape North vodka, Jett vodka, Canadian Club 30, (ri)1 Kentucky Straight rye, Maestro Dobel Diamond tequila, Siembra Azul tequila, and 1800 Silver Select tequila are introduced.
−Scott Beattie publishes Artisanal Cocktails.
−Bridget Albert publishes Market Fresh Mixology.
−Dale “King Cocktail” DeGroff publishes his second book, The Essential Cocktail.
−Natalie Bovis publishes the first nonalcoholic craft mocktail book, Preggatinis: Mixology for the Mom-to-Be.
2009 − The Ritz-Carlton launches a new global “Bar Experience” that features an edible bar menu with a fresh twist on solid and traditional cocktails.
−Sasha Petraske opens Los Angeles’s first craft bar, the Varnish, with Eric Alperin. One year later, Alperin teaches actor Ryan Gosling how to make an Old-Fashioned for the 2011 film Crazy, Stupid, Love, which combined with the popularity of the Mad Men Old-Fashioned sparks a new interest for a new generation and becomes the number-one most ordered cocktail of the year.
−The Mai Tai becomes the official cocktail of Oakland, California.
−Justin Timberlake introduces 9:01 Tequila. He names it 9:01 because he says that is the time when things start happening at night.
−Absolut airs a bartender mixology TV show special called On the Rocks.
−Tobin Ellis starts the world’s first pop-up speakeasy series called Social Mixology.
−Sasha Petraske opens Dutch Kills in Long Island City, New York.
−Dry Fly vodka, Stolichnaya Elit vodka, Charbay tequila, Evan Williams single barrel, Beefeater 24, Appleton 30, Double Cross vodka, Bluecoat gin, Vieux Carré absinthe, Bulldog gin, Citadelle Reserve, and Fruitlab organic liqueurs are introduced.
−Ted Haigh publishes the second edition of Vintage Spirits and Forgotten Cocktails: From the Alamagoozlum to the Zombie 100 Rediscovered Recipes and the Stories Behind Them.
−Rap star Ludacris introduces Conjure Cognac.
−On November 6—to celebrate their fifteenth anniversary—Consejo Regulador del Tequila wins a Guinness World Record for the largest display of tequila at Hospicio Cabañas, Guadalajara, Mexico. They display 1,201 bottles of tequila from all the states in Mexico.
