style="font-size:15px;"> Darcy O’Neil’s award-winning 2010 book, Fix the Pumps. © Paul Mitchell
2010 − David Wondrich publishes Punch: The Delights (and Dangers) of the Flowing Bowl.
−Jeffrey Morgenthaler ages a barrel of Negronis and kick-starts the barrel-aged cocktail movement.
−Delta Airlines adds simple fresh cocktails on their flights.
−Darcy O’Neil publishes the award-winning book Fix the Pumps.
−Chambord vodka, Zucca Amaro, Solerno blood orange liqueur, Maker’s 46, Evan Williams Cherry Reserve Kentucky, ZU Zubrowka Bison Grass vodka, Ransom Old Tom gin, Glenfiddich 40, Bacardi Reserva Limitada rum, Avión tequila, Dulce Vida tequila, Eades Small Batch Speyside whisky, Conjure Cognac, Cognac Frapin Domaine Château de Fontpinot XO, Etude XO Alambic brandy, Bottega Sambuca d’Anice Stellato, Rökk vodka, and Purity vodka are introduced.
−Virgin America Airlines offers a few classic cocktails to passengers.
−Zane Lamprey hosts an alcohol travel show, Three Sheets.
−Tony Abou-Ganim publishes The Modern Mixologist.
−New trends include slow cocktails (growing your own herbs at home and at the bar), barrel-aged cocktails, pre-Prohibition-style classic cocktails, cold maceration, molecular mixology, mezcal and tequila forward cocktails, punches, moonshine, genever, ginger beer, coconut water, almond milk, shrubs, honeycomb, gourmet bitters, organic products, quality vermouth, tiki bars, all types of ice, soda fountain equipment, siphons, Red Rover Bartenders (celebrity bartenders swapping/traveling to bartend at other bars), flair bartenders crossing over to mixology, spirit and cocktail classes, craft dive bars, cocktails on tap, regular bars with skilled bartenders and good drinks, food and cocktail pairings, and cocktail networking through social media.
−YouTuber turned Cooking Channel star—who also explores cocktails—hosts the TV show Nadia G’s Bitchin’ Kitchen.
−The owners of the award-winning New York City bar Employees Only publish Speakeasy: The Employees Only Guide to Classic Cocktails Reimagined.
−The Dry Martini Bar in Barcelona sells their one millionth Martini on June 30. The cocktail bar has had a giant digital counter since 1978 that has been tracking the classic Martinis made with gin or vodka.
Jamie Boudreau at Canon in Seattle, Washington. © Jamie Boudreau
2011 − Ryan Gosling makes an Old-Fashioned in the film Crazy, Stupid, Love, which results in the cocktail being ordered more than ever.
−The cocktail competition Speed Rack is launched by Lynnette Morrero and Ivy Mix.
−On March 30, TGI Friday’s in the UK celebrate their twenty-fifth anniversary by breaking a world record. They had the most people cocktail flairing simultaneously for two minutes. The event was held outdoors at the Covent Garden Piazza in London with 101 flair bartenders wearing all black-and-red-and-white-striped ties.
−Bacardi Oakheart, Angel’s Envy bourbon, Johnnie Walker Double Black, Drambuie 15, St. George gin, Hakushu Japanese whisky, Pierre-Ferrand 1840, Brugal 1888, Art in the Age Rhuby, Bols Barrel-Aged Genever, Grand Marnier Quintessence, High West double rye, High West Silver OMG Pure rye, No. 3 London dry, Knob Creek single barrel, and Ron De Jeremy rum (named after the porn star) are introduced.
−Jim Meehan publishes The PDT Cocktail Book: The Complete Bartender’s Guide from the Celebrated Speakeasy.
−Colin Peter Field publishes Le Ritz Paris—Une Histoire de Cocktails, which has a preface written by celebrity Kate Moss.
−On February 11, the New World Trading Company hosts the world’s largest gin-tasting event with 796 participants across nine venues in London.
−Jamie Boudreau opens his award-winning bar, Canon in Seattle, Washington.
2012 − Tony Conigliaro publishes the award-winning book Drinks.
−Sammy Hagar introduces Sammy Hagar’s Beach Bar rum.
−On July 13, Nick Nicora makes the world’s largest Margarita, taking the title away from Margaritaville in Las Vegas. Nicora makes it at the California State Fair; the drink is 10,499 gallons. It is made in a large cocktail shaker and sponsored by Jose Cuervo and Cointreau.
−Ford’s gin, Templeton rye, High West Whiskey Campfire, L’Essence de Courvoisier, Western Son Texas vodka, Imbue Petal & Thorn vermouth, Amsterdam gin, Leopold Brothers Fernet, and Waha.k.a. Madre Cuishe mezcal are introduced.
−Philip Greene publishes To Have and Have Another: A Hemingway Cocktail Companion.
2013 − Tony Conigliaro’s award-winning 2012 book, Drinks, is reprinted and titled The Cocktail Lab: Unveiling the Mysteries of Flavor and Aroma in Drink, with Recipes.
−Kenny Chesney introduces Blue Chair Bay rum.
−Amy Stewart publishes the award-winning book The Drunken Botanist.
−Jim Beam Devil’s Cut, Montelobos mezcal, Penny Blue XO rum, Art in the Age Snap, Four Roses Single Barrel 2013, Woody Creek Colorado vodka, Kirk and Sweeney rum, St. George Dry Rye Reposado gin, Papa’s Pilar blonde rum, Pow-Wow botanical rye, New Columbia Distillers Green Hat Distilled gin, and George T. Stagg 2013 are introduced.
Award-winning drink writers and historians Anistatia Miller and Jared Brown; 2017. © Anistatia Miller and Jared Brown
−Award-winning bartender Charles Joly introduces a line of bottled cocktails called Crafthouse Cocktails Southside.
−Jeff “Beachbum” Berry publishes Beachbum Berry’s Potions of the Caribbean.
−George Clooney introduces Casamigos Tequila.
−Diageo hosts the world’s largest cocktail-making class on September 18 in Barcelona with 1774 participants. It was run by global ambassador Kenji Jesse.
−After sixteen years, Anistatia Miller and Jared Brown publish a second edition of Shaken Not Stirred: A Celebration of the Martini.
2014 − Kate Gerwin becomes the first winner (and first woman) to be crowned Bols Bartending World Champion.
−Death & Co: Modern Classic Cocktails is published by Dave Kaplan and Nick Fauchald.
−Ancho Reyes Chile liqueur, Mister Katz rock and rye, Green Spot Irish whiskey, Sapling Maple Bourbon, Roca Patrón Añejo tequila, Anchor Old Tom gin, St. George California Reserve Agricole rum, High West A Midwinter Night’s Dram, A Smith Bowman Abraham Bowman Bourbon, Elijah Craig 23, and Tanqueray Old Tom gin are introduced.
−The Smithsonian TV show The United States of Drinking is hosted by award-winning food writer Josh Ozersky.
−On April 27, the 4-Jack’s Bar and Bistro in Punta Cana, Dominican Republic, makes the world’s largest Mojito with the Dominican rum
