Genre. Mary Jo Reiff
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4 Genre in Linguistic Traditions: English for Specific Purposes
ESP and SFL: Similarities and Distinctions
Discourse Community, Communicative Purpose, and Genre
ESP Approaches to Genre Analysis
Recent Developments in ESP Genre Study
ESP and Critical Approaches to Genre
5 Genre in Rhetorical and Sociological Traditions
Communicative and Sociological Orientations to Genre
Rhetorical Criticism and Genre
Social Phenomenology and Typification
Genre as Social Action
The French and Swiss Genre Traditions and the Brazilian Genre Synthesis
Genres as Forms of Situated Cognition
Uptake and Relations between Genres
Genre Sets and Genre Systems
Genre and Distributed Cognition
Meta-genres
Genre and Activity Systems
Conclusion
7 Genre Research in Academic Contexts
Research on Genre Learning and Acquisition in Academic Contexts
Taking up the Call for Research on Genre Knowledge and Learning
Research on How Genre Knowledge Translates to Performance
Intercultural Research on Genre within Academic Settings
Research on Genres and Advanced Academic Literacies
8 Genre Research in Workplace and Professional Contexts
Research into Genre Learning in the Workplace
Research on Workplace Genres: Constructing, Distributing, and Negotiating Knowledge
Historical Studies of Professional Genres
Research Studies of Genre Systems in the Workplace
Ethnographic Studies of Workplace Genres
Research on Conflict and Change in Professional/Workplace Contexts
9 Genre Research in Public and New Media Contexts
Research on Public Genres: Constructing and Maintaining Knowledge
Historical Research on Public Genres
Research Studies of Genre Systems in Publics
Research on the Mediation of Individual and Public Action
Research on Genres and New Media
Studies of New Media Genres in Academic Contexts
Genre-based Studies of Weblogs in Academic Settings
Studies of Electronic Genres in Workplace Contexts
Conclusion
10 From Research to Pedagogy: Multiple Pedagogical Approaches to Teaching Genres
Multiple Pedagogical Approaches to Genre
Implicit Genre Pedagogies
Freedman’s Model for Acquiring New Genres
Explicit Genre Pedagogies
Checklist for Using Swales’s Moves in a Research Paper Introduction
Interactive Genre Pedagogies
Guimarães’s Didactic Sequence for Genre of the Detective Story
11 Rhetorical Genre Studies Approaches to Teaching Writing
RGS Pedagogies and the Transfer of Genre Knowledge
RGS Approaches to Teaching Genre Analysis
Teaching Critical Awareness of Genre
Teaching the Production of Alternative Genres
Teaching Genres in Their Contexts of Use
Guidelines for Observing and Describing Scenes
Teaching Genres in Public Contexts
Teaching Genre in Disciplinary Contexts: A Genre Approach to WAC/WID
Conclusion