Genre. Mary Jo Reiff

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Genre - Mary Jo Reiff Reference Guides to Rhetoric and Composition

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“WPA Outcomes Statement for First-Year Composition” (“Write in several genres,” “Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics,” “Understand how genres shape reading and writing”), the concept of genre remains under-defined and not well understood (73). As such, Liu cautions that the “WPA Outcomes Statement for First-Year Composition” reintroduces genre into the mainstream discourse of Rhetoric and Composition without informing the concept of genre with new insights from recent work in genre theory, thus risking the possibility that a “genre-based approach reverts to a product-centered approach, and the writing process becomes a series of increasingly accurate attempts to replicate an ideal text rather than an engaged understanding of how writing and writers work within a complex world” (73-74). To address this concern, Liu calls for “an introduction to genre theory for nonspecialist composition instructors” (224).

      This volume aims to provide a reference guide to genre for writing instructors and writing program administrators working in various institutional contexts, such as first-year composition programs, TESOL programs, graduate-level writing programs for international students, and writing in the disciplines/writing across the curriculum programs. The volume is also aimed at scholars, beginning and advanced, in Rhetoric and Composition and in related areas such as rhetorical criticism, applied linguistics, discourse analysis, cultural studies, education, and sociology, who are interested in theorizing, researching, and applying genre to the study and teaching of writing.

      In the chapters that follow, we will provide an overview of genre theory, research, and pedagogy, tracing the different traditions that inform them in order to account for the variations and overlaps in genre application. We will present an historical overview of genre; describe and explain key issues and scholarship that have led to the reconceptualization of genre over the last 30 years and what such a reconceptualization has meant for the study and teaching of writing; examine current research and lines of development in the study of genre; provide examples of various methodologies for conducting genre research; and explore the possibilities and implications for using genre to teach writing at various levels and within different disciplines. In short, we will examine genre historically, theoretically, and pedagogically, in ways which we hope will be useful for new and experienced teachers and researchers who are interested in locating and exploring the scholarly and pedagogical possibilities of genre.

      Part 1 (Chapters 2 through 6) of the book examines the various traditions that have informed current understandings and applications of genre. Chapter 2 traces genre study within literary traditions in order to describe how these have contributed to widespread attitudes about genres as either exclusively aesthetic objects or as impositions on the artistic spirit, and how recent literary and cultural studies approaches expand the scope of genre study in ways that align with linguistic and socio-rhetorical traditions.

      Chapters 3 and 4 examine genre study within linguistic traditions, which were the first to identify genre’s pedagogical implications. Chapter 3 focuses on genre within systemic functional linguistics as well as historical and corpus linguistics, describing how genre researchers in Australia brought genre to bear on systemic functional linguistics and applied it to literacy education in primary and secondary schools. We will examine how such an approach challenged process-based writing instruction, and we will describe some of the critiques of such an approach. Chapter 3 also describes how genre is becoming a significant variable in historical and corpus linguistics.

      Chapter 4 continues to explore genre study within linguistic traditions by focusing on the rich tradition of work done in genre analysis and teaching within English for Specific Purposes. We describe John Swales’s influential work in developing a genre analytical method that accounts for discourse community and communicative purpose, and we trace developments in the field over the last twenty years as they bridge linguistic and rhetorical traditions and address the specialized literacy needs of graduate-level non-native speakers of English.

      Chapter 5 examines genre study within rhetorical and sociological traditions, describing how these traditions helped shift the emphasis of genre study from the communicative actions to the social actions genres perform. We distinguish between communicative and sociological genre approaches and then trace how Carolyn Miller’s groundbreaking work in “Genre as Social Action” was informed by research in rhetorical criticism and social phenomenology, which created new possibilities for the study and teaching of genre. The chapter concludes with an overview of the French and Swiss pedagogic traditions and how that tradition, along with linguistic and socio-rhetorical traditions, has been synthesized within Brazilian genre studies.

      Chapter 6 describes how scholars in Rhetorical Genre Studies have extended the idea of genre as social and rhetorical action over the past twenty-five years. We identify and explain key developments in genre study, including concepts such as genre sets and systems, uptake, meta-genres, distributed cognition, genre chronotope, and activity systems. As we will describe throughout Part 1, the various traditions and intellectual resources that have been brought to bear on genre study help to clarify the analytical and pedagogical uses to which genres have been applied.

      Part 2 of the book (Chapters 7 through 9) examines a wide range of empirical genre research conducted in multiple contexts (academic, workplace, and public), in various countries, for various purposes, utilizing a range of methods. The chapters cover a range of research studies in order to showcase trends in research interests, kinds of study designs and methods used, findings, and areas of future research.Chapter 7 traces genre research within academic contexts, focusing on studies of genre acquisition and development that have shaped debates over the efficacy of explicit genre teaching. The chapter examines studies of genre and early childhood writing development, secondary and college-level studies of genre teaching and learning, studies of genre and advanced literacy, studies of cultural influences on genre acquisition, as well as historical and international studies.

      Chapter 8 focuses on genre research in workplace and professional contexts. The chapter includes historical studies of scientific articles, economics textbooks, legal genres, and business communication, as well as international studies from Brazil. As well, the chapter includes a range of studies that examine how genres mediate social activities, power relations, and identities within professional contexts, such as banks, social work agencies, and insurance companies.

      Chapter 9 describes future directions in genre research, examining genre research in public and electronic contexts as well as in new media. This chapter as well draws on international and historical studies (for example, letters and land deeds) as well as new genres such as blogs and websites and instant messaging.

      Part 3 of the book (Chapters 10 and 11) explores pedagogical approaches to genre. Drawing on the various genre traditions and research studies described in Parts 1 and 2, Chapter 10 examines the range of ways genre scholars have used genre to support writing instruction. Along the way, and drawing on international and U.S. perspectives, we describe the debates over the explicit teaching of genre and situate them within the traditions and pedagogical conditions (secondary, undergraduate, graduate; native, non-native speakers of English) that inform them.

      Chapter 11 examines Rhetorical Genre Studies-based pedagogical approaches, with a focus on how to develop students’ genre knowledge within first-year composition courses that transfers across writing situations; how to teach a critical awareness of genre; how to teach students to move from critique to production of alternative genres; and, finally, how to situate genres within the contexts of their use, whether public, professional, or disciplinary contexts.

      The overarching goal of all these chapters is to provide readers with an overview of what genre approaches have to offer for the study and teaching of writing. As a result, we hope readers will be better able to account for various genres approaches and be better positioned to make use of genre as a research and teaching tool.

      Part 1: Historical Review and Theories of Genre

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