How to Change the World. Clare Feeney

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How to Change the World - Clare Feeney

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to get your budget.

      Even if you run only half a dozen workshops a year, the organisational logistics can be daunting. With its steadily expanding suite of environmental workshops, the Auckland Council has had to allocate a staff member to do the work, and it now has a full-time Stormwater Education and Community Programs Advisor. As well as the training program, the annual field days demand considerable commitment from this person, and other staff, for many weeks before the event.

      Not all environmental managers have a personal assistant, or even an administrative support person, who could help with this work. Moreover, especially in difficult times, government and other agencies may find it difficult to increase the complement of permanent staff, so you may need to consider other ways of getting help.

Partnering can extend to every element shown in Figure 3 – all the steps we’ve just looked at. Use Action Sheets 2.3 and 2.4 to consider how it could work for you. Remember to consider both internal and external partnerships.
Red flag
It’s better not to start at all than to be unrealistically ambitious and start a program that falls over, as this can engender disappointment and cynicism both in your organization and among your stakeholders.
On the other hand, demonstrating the value of your program to stakeholders will help you capture the resources you need to sustain it.
Okay, we do learn from our failures, so maybe we can fail – and in so doing hope we’ve encouraged others to join us in resuscitating it!

       CHAPTER 3

       Case Studies of Different Environmental Training Programs

      There are three kinds of men: ones that learn by reading, a few who learn by observation and the rest of them have to pee on the electric fence and find out for themselves.

       Will Rogers

      In this chapter I give an extended review of a US erosion and sediment control training program, followed by a series of summaries that indicate the diversity of environmental training programs. You will find case studies on the Internet from every sector. There will be plenty for your sector or sectors of interest.

      At the 2011 conference of the International Erosion Control Association, Jay Wilson (a Certified Professional in Erosion and Sediment Control (CPESC) for the City of Charlotte in North Carolina, USA) presented a paper40 about his eight years of experience developing and delivering an erosion and sediment control training program for the City. There are many parallels with the Auckland experience and much to be learned from Jay by anyone setting up a new environmental training program.

      Jay identified a number of steps in this process and, as with the Auckland experience, they really only became apparent over time as the program evolved.

      Briefly, people who attend the training become Charlotte-Mecklenburg Certified Site Inspectors (CMCSIs). Key aspects of the training are:

      

a 6-hour class offered each quarter

      

classes are delivered by City staff, with some external presenters as desirable

      

a modest registration fee (classes were formerly free)

      

up to 120 people attend each class (the largest class was 240 people)

      

a brief multiple choice test at the end – those who pass receive a 2-year certification (this recent innovation aims to keep people in the class until the end)

      

the content delivers a ‘minimum’ requirement for erosion and sediment control

      

handouts are provided, along with a catered lunch (another inducement for people to stay)

      

classes were formerly in the City offices but are now so large they need a bigger space

      

vendors of erosion and sediment control products are invited to put up displays in this larger space – they can make a small financial contribution but no endorsement is given.

      The first class was held in March 2002, and to date, over 3,000 people have attended – though as Jay ruefully acknowledged (and as we also found in Auckland), the importance of keeping good records was not initially recognized. As a result, while there are some multiple attendees, as many as 4,500 people may have attended the classes.

      The trigger for the program was two ‘giant’ developments of over 3,000 acres (over 1200 hectares) proposed in the City near a river with multiple uses, including drinking water supply, recreation and power generation. The threat posed to these waters by sediment runoff was a focus of the permitting process, so when the land was rezoned to allow the development, the permits required the contractors to be trained in erosion and sediment control and other water quality protection measures, such as dealing with paint and concrete.

      Today – and I see this as a measure of the success of Jay’s program – local ordinances specify this training as a requirement for the permitting of development proposals, and anyone on a site who cannot produce evidence of a relevant qualification must attend a class. Failure to comply can result in fines of up to $US5,000 a day.

      In the early phases, City staff were actively using the violation (legal enforcement) system, but penalties could be halved if development staff attended the environmental training. Another measure of success is that the violation system is used much less frequently now.

      Jay’s key steps in the training process are:

      1.assess the need and identify the benefit

      2.identify the target audience

      3.develop the training content

      4.deliver the training

      5.set up record-keeping systems

      6.create synergies.

      I’ll overview these, and conclude with Jay’s summary of the challenges, rewards and issues he’s observed over the 10-year process. At the end, you can identify the elements you

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