Globalization. George Ritzer

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Globalization - George  Ritzer

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which struggle to make globalization benefit more people and to make global processes more democratic. In addition, globalization from below can also involve whole nations (largely in the less developed world). From the perspective of globalization from below, people are agents, even “dangerous giants.” Through grassroots activism, strikes, boycotts, and social movement mobilization, they fight against the inequities produced through globalization from above.

      Globalization from below generally relates to the counter-reactions to globalization from above. As a result, it is often called the “anti-globalization” movement, but this would be a misnomer because the movement is generally not against globalization per se, but rather specific forms of that process, especially globalization from above. (Terms like alter-globalization or global justice movement are also often affixed to it – for more on this, see Chapter 15.) Thus the various groups and organizations associated with that movement (most generally the World Social Forum) oppose impositions by, for example, the US, Wal-Mart, and the IMF. These organizations and groups cannot be seen as being anti-globalization because in many cases they are global themselves and their ambition is to create and sustain global processes and movements that stand in opposition to globalization from above.

      A particularly good example of this is the Italian-based Slow Food Movement. Founded in 1989 and getting its spark from protests against the opening of a McDonald’s at the foot of the Spanish Steps in Rome, Slow Food has become a global movement (Galli and Degliesposti 2012; Snyder et al. 2018). Its 100,000 members participate in 2,400 food communities that span 160 countries around the world. Thus, Slow Food is global in character and involved in various ways in globalization. It is clearly not anti-globalization, but it is opposed to various types of globalization from above, most obviously the global proliferation of McDonald’s and other fast-food chains that offer industrialized fast food. More positively, Slow Food is in favor of the support and even global distribution of local foods that are produced by traditional methods and that have not come to be controlled by agro-industries. Slow Food has expanded in various directions and is involved in various activities, many of which are global in scope and opposed to globalization from above. For example, since 2004 it has sponsored a meeting, Terra Madre, that involves representatives from many countries around the world brought together to discuss such issues as organic foods, small-scale farming and fishing, and above all the sustainable production of food. At the same time, it opposes such forms of globalization from above as the global exportation and proliferation of genetically modified foods.

      The preceding is related to the chasm that exists between those who are fans of, and favor, globalization (globaphilia) and those who fear it and are opposed to it (globaphobia). Those who are globaphiliacs see much to celebrate about globalization. They tend to emphasize its positive, and to deemphasize its negative, sides. Those associated with globaphobia tend to see people as “victims” of globalization and its largely negative consequences. Then there are middle-ground positions on this: “neither globaphobia nor globaphilia seem entirely justified. Globalization is neither a limitless source of benefit to humanity, as some claim, nor is it guilty of all the ills for which it is held responsible” (de la Dehesa 2006: x).

      A great deal of attention has been devoted, at least until recently, to the economic success attributed to globalization (Kahn 2012). It is clear to supporters that the North has gained disproportionately from globalization. There is a tendency to ignore the “losers” in the process, including not only most of the South, but also those in the North who have not been beneficiaries of these economic gains. While the losers are ignored, they are expected to take solace in the assumption that while they may not yet have gained much, they will soon, if only they are patient. Adopted here is the view that a “rising sea raises all boats” and eventually most, if not all, will be beneficiaries of globalization’s economic advances.

      In previous editions of this book, it was clear that globaphilia predominated, especially in the United States. But as of this writing, globaphobia appears to have become dominant in both the North and South. Clearly much of the criticism of globalization, especially as it relates to capitalism, has come from scholars, especially those who are more liberal and left-leaning. And while there is no shortage of more

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