Globalization. George Ritzer

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South and growing illiteracy there can only serve to widen the gap between North and South.

      Primary and secondary schools need to change in order to adapt to the realities of the new global world.

      The above gives at least a sense of the range of globalizations, but, in fact, even this iteration touches only on a small number of the globalizations to be dealt with in this volume. One important point about the idea that there are multiple globalizations is the fact that it further complicates the whole idea of finding a point of origin for globalization. Clearly, there are different points of origin depending on whether one is focusing on globalization in the economy, or politics, or science, or higher education, and so on. It clearly makes far more sense in the search for origins (assuming one wants to search for them) to specify different origins for each of the many forms of globalization than to seek out a single point of origin for globalization as a whole. Furthermore, even within each of the forms, there are sub-areas each of which is likely to have a different point of origin for the beginning of globalization (for example, malaria has been spreading globally for centuries).

      One way to approach this is through one of the classic divisions in the social sciences – the distinction between material and ideational explanations. A material, or materialist, explanation would tend to focus on objective factors and forces. While there can be other material forces (e.g. the nation-state in the political realm), this generally comes down, as it did for Karl Marx (who was a materialist), to a focus on economic factors such as “forces” and “relations” of production, technology, and so on. It is this kind of thinking that leads many to the view that it is capitalism in general, or the contemporary MNC, that is the most important driving force in contemporary globalization.

      The polar view, as it was for Marx, is that it is not material factors, but rather ideational (or “ideal”) factors, that are the main drivers of globalization. The emphasis on ideational factors was characteristic of the philosopher G. W. F. Hegel and his followers, the “young Hegelians.” Marx came of age in this intellectual context, but famously planted Hegel on his feet by focusing on material rather than ideational factors. However, Marx retained a secondary interest in such idea systems as ideology (for more on ideology, at least as it relates to the neoliberal view of globalization, see Chapter 4). Today, the idealist position on globalization is that the main drivers of the process are changes in thinking and ideas, as well as in information and knowledge. We have come increasingly to think in global, rather than in local, or even in national, terms. And, our knowledge base has followed suit so that it, too, is increasingly global in scope. A good example of the latter involves the issue of global climate change. In some ways (because, for example, of movies and books like Al Gore’s [2006] An Inconvenient Truth) we have come to know a great deal about global climate and climate change, perhaps a lot more than we know about our local climate (Brulle et al. 2012). And this greater knowledge about global climate change is leading at long last to more serious global efforts to deal with its causes and consequences. Thus, in this view, globalization is driven not by material changes, but by changes in ideas and knowledge.

      To the degree that globalization exists, does it flow or hop? In spite of occasional conflicts, it can be comforting to conceive of globalization in terms of flows. That is, it seems to suggest a kind of global equality with all parts of the globe being penetrated, at least theoretically, by these flows to more or less the same degree. However, as we all know, the world is characterized by great inequality (see Chapter 13 and 14). Therefore, all flows do not go everywhere in the world and, even when they do, they affect various areas to varying degrees and in very different ways. However, it is also possible that the idea of flows communicates the wrong, or at least a distorted, sense of globalization and that another metaphor might be more appropriate, at least for some parts of the world.

      This is exactly what James Ferguson suggests in his work on Africa. He argues, rather, that at least in the case of Africa (and this idea applies elsewhere, as well), globalization “hops” from place to place rather than flowing evenly through the entire continent:

      We have grown accustomed to a language of global “flows” in thinking about “globalization,” but flow is a particularly poor metaphor for the point-to-point connectivity and networking of enclaves … as the contemporary African material shows so vividly, the “global” does not “flow,” thereby connecting and watering contiguous spaces; it hops instead, efficiently connecting the enclaved points in the network while excluding (with equal efficiency) the spaces that lie between the points. (Ferguson 2006: 47, italics added)

      The idea that globalization hops, rather than flows, at least in some parts of the world (such as Africa), implies that while some areas are strongly, often positively, affected by it, others are not.

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