Accounting For Dummies. John A. Tracy

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determining profit. We give a more comprehensive explanation of the differences between cash flows and sales revenue and expenses in Chapter 8.

      The next part of the statement of cash flows sums up the long-term investments the business made during the year, such as constructing a new production plant or replacing machinery and equipment. If the business sold any of its long-term assets, it reports the cash inflows from these divestments in this section of the statement of cash flows. The cash flows of other investment activities (if any) are reported in this part of the statement as well. As you can see in Figure 2-3, the business invested $750,000 in new long-term operating assets (trucks, equipment, tools, and computers).

An illustration of information components of the statement of cash flows.

      © John Wiley & Sons, Inc.

      FIGURE 2-3: Information components of the statement of cash flows.

      

The term bottom line is reserved for the final line of the income statement, which reports net income — the final amount of profit after all expenses are deducted.

      Statement of cash flows pointers

      When I (coauthor John) started in public accounting, the cash flow statement wasn’t required in financial reports. In 1987, the American rulemaking body for financial accounting standards (the Financial Accounting Standards Board) made it a required statement. Relatively speaking, this financial statement hasn’t been around that long — only about 35 years at the time of this writing. How has it gone? Well, in our humble opinion, this financial statement is a disaster for financial report readers.

      Statements of cash flows of most businesses are frustratingly difficult to read and far too technical. The average financial report reader understands the income statement and balance sheet. Certain items may be hard to fathom, but overall, the reader can make sense of the information in the two financial statements. In contrast, trying to follow the information in a statement of cash flows — especially the first section of the statement — can be a challenge even for a CPA. (More about this issue is in Chapter 8.)

      

Imagine you have a highlighter in your hand and the three basic financial statements of a business in front of you. What are the most important numbers to mark? Bottom-line profit (net income) in the income statement is one number you’d mark for sure. Another key number is cash flow from operating activities in the statement of cash flows. You don’t have to understand the technical steps of how the accountant gets this cash flow number, but pay attention to how it compares with the profit number for the period. (We explain this point in more detail in Chapter 11.)

      

Cash flow is almost always different from net income. The sales revenue reported in the income statement does not equal cash collections from customers during the year, and expenses do not equal cash payments during the year. Cash collections from sales minus cash payments for expenses gives cash flow from a company’s profit-making activities; sales revenue minus expenses gives the net income earned for the year. Sorry, mate, but that’s how the cookie crumbles.

      Many business financial reports include a fourth financial statement — or at least it’s called a “statement.” It’s really a summary of the changes in the constituent elements of owners’ equity (stockholders’ equity of a corporation). The corporation is one basic type of legal structure that businesses use. In Chapter 5, we explain the alternative legal structures available for conducting business operations. We don’t show a statement of changes in owners’ equity here. We show an example in Chapter 9, in which we explain the preparation of a financial report for release.

      When a business has a complex owner’s equity structure, a separate summary of changes in the components of owners’ equity during the period is useful for the owners, the board of directors, and the top-level managers. On the other hand, in some cases, the only changes in owners’ equity during the period were earning profit and distributing part of the cash flow from profit to owners. In this situation, there isn’t much need for a summary of changes in owners’ equity. The financial statement reader can easily find profit in the income statement and cash distributions from profit (if any) in the statement of cash flows. For details, see the later section “Why no (or limited) cash distribution from profit?

      The whole point of reporting financial statements is to provide important information to people who have a financial interest in the business — mainly its investors and lenders. From that information, investors and lenders are able to answer key questions about the financial performance and condition of the business. We discuss a few of these key questions in this section. In Chapters 11, 12, and 20, we discuss a longer list of questions and explain financial statement analysis, including using ratios to evaluate financial results.

      How’s profit performance?

       Return on sales = profit as a percent of annual sales revenue:$4.482 million bottom-line annual profit (net income) ÷ $71.064 million annual sales revenue = 6.3%

       Return

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