style="font-size:15px;"> Gollwitzer, P. and P. Sheeran (2002), ‘Implementation Intentions and Goal Attainment: A Meta Analysis of Effects and Processes’.
36
Inman, J. and L. McAlister (1994), ‘Do Coupon Expiration Dates Affect Consumer Behavior?’.
37
Ariely, D. and K. Wertenbroch (2002): ‘Procrastination, Deadlines, and Performance’.
38
Syed, M. (2015), ‘Viewpoint: Should We All Be Looking for Marginal Gains?’.
39
Pidd, H. (2016), ‘How Scientific Rigour Helped Team GB’s Saddle-Sore Cyclists on Their Medal Trail’.
40
Miller, G. (1956), ‘The Magical Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information’
41
Rea, P. (2016), ‘How to Go from Zero to Marathon in Six Months’.
42
Bandura, A. and D. Schunk (1981), ‘Cultivating Competence, Self-Efficacy, and Intrinsic Interest through Proximal Self-Motivation’.
43
Boice, B. (1990), Professors as Writers: A Self-Help Guide to Productive Writing.
44
Highsmith, J. (2004), Agile Project Management: Creating Innovative Products. Addison-Wesley Professional.
45
Latham, G. and G. Seijts (1999), ‘The Effects of Proximal and Distal Goals on Performance on a Moderately Complex Task’. Cited in Locke and Latham (2002), ‘Building a Practically Useful Theory of Goal Setting and Task Motivation’.
46
Baumeister, R. and J. Tierney (2012), Willpower: Rediscovering the Greatest Human Strength.
47
Fraser, M. and D. Soumitra (2008), ‘Barack Obama and the Facebook Election’.
48
Nickerson, D. W. and T. Rogers (2010), ‘Do You Have a Voting Plan? Implementation Intentions, Voter Turnout, and Organic Plan Making’.
49
Aynı eser.
50
Aynı eser.
51
Daily Mail (2015): ‘Why well-off women are most likely to have a problem with alcohol: Richest fifth are three times more likely to drink every day than those on lower incomes’.
52
Sutherland, R. (2013), ‘If you want to diet, I’m afraid you really do need one weird rule’; Spectator
53
1
HMG (2010), ‘The Coalition: Our Programme for Government’
2
Davranışsal Kavrayış Ekibi’nin yaptıklarını daha yakından incelemek için: D. Halpern (2015),
3
Oettingen, G. (2014),
4
Bu kitapta adı geçen, deney katılımcısı bireylerin isimlerini değiştirdik. Davranışsal Kavrayış Ekibi bünyesinde çalışan insanların isimleri değiştirilmedi.
5
Kahneman, “hızlı” ve “yavaş” sistemleri oluştururken Keith Stanovich and Richard West’in çalışmalarından faydalanmıştır. “1. Sistem” (hızlı) ve “2. Sistem” (yavaş) olarak da bilinirler.
6
Kahneman, D. (2011),
7
Thaler, R. and C. Sunstein (2008),
8
Aynı eser.
9
Mullainathan, S. and E. Shafir (2013),
10
Bell, C. (2013), ‘Inside the Coalition’s controversial ‘Nudge Unit’’;
11
Dunn, E., L. Aknin and N. Norton (2009), ‘Spending Money on Others Promotes Happiness’.
12
Halpern, D. (2015),
13
Diener, E. (1984), ‘Subjective Well-being’; Layard, R. (2005),
14
Halpern (2015),
15
Dolan, P., T. Peasgood and M. White (2008), ‘Do We Really Know What Makes Us Happy? A Review of the Economic Literature on the Factors Associated with Subjective Wellbeing’.
16
Aynı eser.
17
Halpern (2015),
18
Holt-Lunstad, J., T. Smith and J. Layton (2010),
19
Dolan, Peasgood and White (2008), ‘Do we Really Know What Makes Us Happy?’
20
Layard, R., A. Clark and C. Senik (2012), ‘The Causes of Happiness and Misery’, Chapter 3 of
21
Australian Government (2012), ‘Benefits to Business: The Evidence for Investing in Worker Health and Wellbeing’.
22
National Health Service (2015): ‘Exercise for Depression’.
23
The New Economics Foundation (2008), ‘Five Ways to Wellbeing’.
24
