Toggle navigation

Механизм формирования региональных брендов. Анна Овчарова

Чтение книги онлайн.

Новинки Лучшее Рекомендации

Читать онлайн книгу Механизм формирования региональных брендов - Анна Овчарова страница 13

Механизм формирования региональных брендов - Анна Овчарова

Скачать книгу

Маркетинг и маркетинговые исследования за рубежом. – 1998. – № 2.

      23

      Интернет-ресурс http:// 4p.ru/theory/t_nn_0131.html

      24

      Интернет-ресурс:www.interbrand.ru

      25

      Дубова, М. Д. Экономика региона/ М. Д. Дубова. – Волгоград: ИПК "Царицын", 2002. – С. 146.

      26

      Информационный справочник администрации Волгоградской области. – Волгоград, 2003. – С. 113.

      27

      Эксперт. – 2002. – № 39. – С. 29–33.

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

Скачать книгу


e-mail: [email protected]

Яндекс.Метрика