Код зламано, або Наука про те, що змушує купувати. Фил Барден

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Код зламано, або Наука про те, що змушує купувати - Фил Барден

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– Dare to be Trivial. (Тут і далі прим. перекл.)

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      Return on investment.

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      Мається на увазі, якщо вводити ці слова англійською – neuroeconomics, neuromarketing і behavioural economics.

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