best he could for the heirs. Mr. Olmsted was sorry, but could not help me; the new tenants would not require him to incur any risk, and my matter was at an end.
Of course, I immediately informed myself as to the character of Peale’s Museum company. It proved to be a band of speculators who had bought Peale’s collection for a few thousand dollars, expecting to join the American Museum with it, issue and sell stock to the amount of $50,000, pocket $30,000 profits, and permit the stockholders to look out for themselves.
I went immediately to several of the editors, including Major M. M. Noah, M. Y. Beach, my good friends West, Herrick and Ropes, of the Atlas, and others, and stated my grievances. “Now,” said I, “if you will grant me the use of your columns, I’ll blow that speculation sky-high.” They all consented, and I wrote a large number of squibs, cautioning the public against buying the Museum stock, ridiculing the idea of a board of broken-down bank directors engaging in the exhibition of stuffed monkey and gander skins; appealing to the case of the Zoölogical Institute, which had failed by adopting such a plan as the one now proposed; and finally I told the public that such a speculation would be infinitely more ridiculous than Dickens’s “Grand United Metropolitan Hot Muffin and Crumpet-baking and Punctual Delivery Company.”
The stock was as “dead as a herring!” I then went to Mr. Heath and asked him when the directors were to pay the other $14,000. “On the 26th day of December, or forfeit the $1,000 already paid,” was the reply. I assured him that they would never pay it, that they could not raise it, and that he would ultimately find himself with the Museum collection on his hands, and if once I started off with an exhibition for the South, I would not touch the Museum at any price. “Now,” said I, “if you will agree with me confidentially, that in case these gentlemen do not pay you on the 26th of December, I may have it on the 27th for $12,000, I will run the risk, and wait in this city until that date.” He readily agreed to the proposition, but said he was sure they would not forfeit their $1,000.
“Very well,” said I; “all I ask of you is, that this arrangement shall not be mentioned.” He assented. “On the 27th day of December, at ten o’clock A. M., I wish you to meet me in Mr. Olmsted’s apartments, prepared to sign the writings, provided this incorporated company do not pay you $14,000 on the 26th.” He agreed to this, and by my request put it in writing.
From that moment I felt that the Museum was mine. I saw Mr. Olmsted, and told him so. He promised secrecy, and agreed to sign the documents if the other parties did not meet their engagement.
This was about November 15th, and I continued my shower of newspaper squibs at the new company, which could not sell a dollar’s worth of its stock. Meanwhile, if any one spoke to me about the Museum, I simply replied that I had lost it.
CHAPTER VIII
THE AMERICAN MUSEUM
A TRAP SET FOR ME – I CATCH THE TRAPPERS – I BECOME PROPRIETOR OF THE AMERICAN MUSEUM – HISTORY OF THE ESTABLISHMENT – HARD WORK AND COLD DINNERS – ADDITIONS TO THE MUSEUM – EXTRAORDINARY ADVERTISING – BARNUM’S BRICK-MAN – EXCITING PUBLIC CURIOSITY – INCIDENTS AND ANECDOTES – A DRUNKEN ACTOR – IMITATIONS OF THE ELDER BOOTH – PLEASING MY PATRONS – SECURING TRANSIENT NOVELTIES – LIVING CURIOSITIES – MAKING PEOPLE TALK – A WILDERNESS OF WONDERS – NIAGARA FALLS WITH REAL WATER – THE CLUB THAT KILLED COOK – SELLING LOUIS GAYLORD CLARK – THE FISH WITH LEGS – THE FEJEE MERMAID – HOW IT CAME INTO MY POSSESSION – THE TRUE STORY OF THAT CURIOSITY – JAPANESE MANUFACTURE OF FABULOUS ANIMALS – THE USE I MADE OF THE MERMAID – WHOLESALE ADVERTISING AGAIN – THE BALCONY BAND – DRUMMOND LIGHTS.
MY newspaper squib war against the Peale combination was vigorously kept up; when one morning, about the first of December, I received a letter from the Secretary of that company (now calling itself the “New York Museum Company,”) requesting me to meet the directors at the Museum on the following Monday morning. I went, and found the directors in session. The venerable president of the board, who was also the ex-president of a broken bank, blandly proposed to hire me to manage the united museums, and though I saw that he merely meant to buy my silence, I professed to entertain the proposition, and in reply to an inquiry as to what salary I should expect, I specified the sum of $3,000 a year. This was at once acceded to, the salary to begin January 1, 1842, and after complimenting me on my ability, the president remarked: “Of course, Mr. Barnum, we shall have no more of your squibs through the newspapers” – to which I replied that I should “ever try to serve the interests of my employers,” and I took my leave.
It was as clear to me as noonday that after buying my silence so as to appreciate their stock, these directors meant to sell out to whom they could, leaving me to look to future stockholders for my salary. They thought, no doubt, that they had nicely entrapped me, but I knew I had caught them.
For, supposing me to be out of the way, and having no other rival purchaser, these directors postponed the advertisement of their stock to give people time to forget the attacks I had made on it, and they also took their own time for paying the money promised to Mr. Heath, December 26th – indeed, they did not even call on him at the appointed time. But on the following morning, as agreed, I was promptly and hopefully at Mr. Olmstead’s apartments with my legal adviser, at half-past nine o’clock; Mr. Heath came with his lawyer at ten, and before two o’clock that day I was in formal possession of the American Museum. My first managerial act was to write and despatch the following complimentary note:
To the President and Directors of the New York Museum:
Gentlemen: – It gives me great pleasure to inform you that you are placed upon the Free List of this establishment until further notice.
It is unnecessary to say that the “President of the New York Museum” was astounded, and when he called upon Mr. Heath, and learned that I had bought and was really in possession of the American Museum, he was indignant. He talked of prosecution, and demanded the $1,000 paid on his agreement, but he did not prosecute, and he justly forfeited his deposit money.
And now that I was proprietor and manager of the American Museum I had reached a new epoch in my career which I felt was the beginning of better days, though the full significance of this important step I did not see. I was still in the show business, but in a settled, substantial phase of it, that invited industry and enterprise, and called for ever earnest and ever heroic endeavor. Whether I should sink or swim depended wholly upon my own energy. I must pay for the establishment within a stipulated time, or forfeit it with whatever I had paid on account. I meant to make it my own, and brains, hands and every effort were devoted to the interests of the Museum.
The nucleus of this establishment, Scudder’s Museum, was formed in 1810, the year in which I was born. It was begun in Chatham Street, and was afterwards transferred to the old City Hall, and from small beginnings, by purchases, and to a considerable degree by presents, it had grown to be a large and valuable collection. People in all parts of the country had sent in relics and rare curiosities; sea captains, for years, had brought and deposited strange things from foreign lands; and besides all these gifts, I have no doubt that the previous proprietor had actually expended, as was stated, $50,000 in making the collection. No one could go through the halls, as they were when they came under my proprietorship, and see one-half there was worth seeing in a single day; and then, as I always justly boasted afterwards, no one could visit my Museum and go away without feeling that he had received the full worth of his money. In looking over the immense collection, the accumulation of so many years, I saw that it was only necessary to properly present its merits to the public, to make it the most attractive and popular place of resort and entertainment in the United States.
Valuable as the collection was when I bought it, it was only the beginning of the American Museum
