Culture Hacker. Green Shane

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      “Know your culture and unleash its power. That's the lesson that Shane Green conveys in his powerful new book Culture Hacker. Not only practical, but a good read, too.”

– John Baldoni, internationally acclaimed leadership educator, executive coach, and author of more than a dozen books on leadership, including MOXIE: The Secret to Bold and Gutsy Leadership.

      “Shane Green understands at a deep level what moves employees and cultures to greatness. Culture Hacker will help leaders navigate the complexities of performance, engagement and brand in a values-based framework.”

– Linda Fisher Thornton, CEO of Leading in Context and author of 7 Lenses: Learning the Principles and Practices of Ethical Leadership

      “Tackling a topic like this can be daunting. The author provides fresh ideas to concepts we've all encountered in the workplace. He inspires the reader to apply his methods to improve employee engagement and retention and expand upon the development of exceptional customer relations.”

– Ed Wallace, bestselling author of The Relationship Engine

      “Culture trumps strategy. So yes, it matters a lot. And what is culture but a collection of habits? This exciting book draws on hard-won experience to offer smart, subtle and exact ways to make your organization a better place to work, and a place that works better.”

– Michael Bungay Stanier, author of the Wall Street Journal bestseller The Coaching Habit

      “Shane Green's book, Culture Hacker, speaks to and highlights the key component that is most critical to any organization; its culture. In a global economy, with ever changing factors constantly impacting the success and potential of any business, he provides insight and direction for the most crucial influencers to a firm's culture – it's staff. No organization, be it a bootstrapping start-up or an established successful firm can afford to ignore the valuable points he makes.”

– Anthony Melchiorri, president of Argeo Hospitality and executive producer of Travel Channel's Hotel Impossible and Five Star Secrets

      “Culture Hacker is a refreshing look at next gen HR and how to achieve a transformed work experience in your business with Shane's visionary take on change for an agile and engaged workforce”

– Anne Fulton, founder of Fuel50 and author of The Career Engagement Game

      “Shane sets out the most critical principle of organizational success – that engaged employees equal engaged customers. This book is critical in reminding leaders of this imperative as, despite all the evidence that employee engagement delivers not only great customer service but wider success, few organizations are making it happen day to day. Shane sets out some simple principles and actions that any leader or organization can benefit from – not just the retail or service world where the ‘happy employees equal happy customers’ has long been a mantra. They apply to any organization doing anything anywhere – delivering engagement through inspirational leadership must be the key objective for the successful 21st century leader.

– Chris Roebuck, professor and author of Lead to Succeed

      “Shane provides proof of what I've said for years: ‘If you get the culture right, everything else in your business will be easier.’ Even better, he gives us specific actions to take along with unique and effective methods to implement. Read Culture Hacker for increased sales and profits.”

– Jack Daly, Amazon bestselling author of The Sales Playbook

      “Company culture, whether for a startup or a Fortune 500, is the most defensible and differentiating asset you can create. It defines your potential to innovate, grow, compete, and succeed. Shane offers a clear and concise roadmap for business leaders to design and deliver an employee experience that educates and engages people to strive to deliver exceptional service. It's an important read.”

– John Gengarella, CEO, Netpulse

      “Shane Green has always been the go-to source for making company culture a strategic tool for success. With Culture Hacker, he opens up his playbook. A must read for anyone building a new or managing an existing company.”

– Rehan Choudrey, founder and CEO of A Beautiful Perspective
Reprogramming Your Employee Experience to Improve Customer Service, Retention, and PerformanceCulture HackerShane Green

      Cover design: Wiley

      Cover images: survey © baona/Getty Images, jumping man © bubaone/Getty Images

      Copyright © 2017 by Wiley. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

      No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750–8400, fax (978) 646–8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748–6011, fax (201) 748–6008, or online at www.wiley.com/go/permissions.

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      ISBN 978-1-119-40572-6 (cloth)

      ISBN 978-1-119-40575-7 (ePDF)

      ISBN 978-1-119-40577-1 (ePub)

I am dedicating this book to Sandra, Jagar, and Cass

      INTRODUCTION

      THE JOURNEY FROM CUSTOMER EXPERIENCE TO EMPLOYEE EXPERIENCE

       It is good to have an end to journey towards; but it is the journey that matters, in the end. 1

– Ursula K. Le Guin, American novelist

      While I have

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