salesperson or marketer who can code is able to better target customers online. If you’re a salesperson, generating leads is the start of the sales funnel, and coding enables you to find and prioritize online website visitors as potential customers. For example, when Uber launched their mobile application, it was available only in San Francisco. The company tracked and analyzed the location of users who opened the app to decide which city to launch in next.
If you are in marketing, identifying who to market to is as important as identifying what message to market. Website visitors reveal behavioral and demographic data about themselves, including location, web pages visited, visit duration, and often gender, age, employer, and past online purchases. Even moderately successful websites generate tens of millions of records a month, and coding can help spot trends such as the 25-to-29-year-old females in Nebraska who are suddenly interested in but are not purchasing your product. Marketing messages become more efficient when you know the segments you are targeting and how they are responding.
Professionals providing legal services might perform the following tasks:
✔ Identify and manage legal risks in agreements and transactions
✔ Ensure ongoing compliance with relevant laws and regulations
✔ Review documents such as prior cases, business records, and legal filings
✔ Resolve disputes through litigation, mediation, and arbitration
Historically, the legal profession has been resilient to advances in technology. I include it here because if lawyers who code are able to more efficiently perform their jobs, professionals in any other industry should be able to benefit from coding as well.
Coding knowledge may not assist a lawyer with delivering a passionate argument in court or finalizing a transaction between two Fortune 500 companies, but the bulk of a lawyer’s time is spent on document review, a task that could benefit from coding knowledge.
When reviewing legal documents, a lawyer might read previous cases in a litigation, check existing patent filings before filing a new patent, or examine a company’s contracts in preparation for a merger. All these tasks involve processing large amounts of text, and current legal tools enable, for example, wildcard searching (such as using new* to find New York, New Jersey, and New Hampshire).
However, the use of regular expressions – code that searches for patterns in text – could help lawyers review documents faster and more efficiently. See Figure 2-2.
Figure 2-2: Use RegExr.com to practice searching with regular expressions.
For example, suppose you are a government lawyer investigating an investment bank for fraudulently selling low-quality mortgages. The investment bank has produced two million documents, and you want to find every email address mentioned in these documents. You could spend months reviewing every page and noting the email addresses, or you could spend a few minutes writing a regular expression that returns every email address automatically.
Finding a New Coding Job
The career changer looking to transition to a coding job can choose from a variety of roles. This section describes the most popular coding jobs today. In these roles at the entry level, your coding knowledge will be used daily. As you become more skilled and senior, however, your people-management responsibilities will increase while the number of lines of code you write will decrease. For example, Mark Zuckerberg wrote the code for the initial version of Facebook and continued to write code for two years after the website launched, after which he stopped coding for almost six years to focus on managing the team’s growth.
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