align="center">2
To make our point, we are presenting the basics of strategy in a very simple way here. For a more elaborate explanation, we suggest reviewing Bob De Wit and Ron Meyer, Strategy: Process, Content, Context (Boston: Cengage Learning, 2010).
3
M. E. Porter, The Competitive Advantage: Creating and Sustaining Superior Performance (New York: Free Press, 1985) 2005.
1
“Annual Report 2014.” ProSiebenSat.1. 2015. http://annual-report2014.prosiebensat1.com
2
To make our point, we are presenting the basics of strategy in a very simple way here. For a more elaborate explanation, we suggest reviewing Bob De Wit and Ron Meyer, Strategy:
3
M. E. Porter,
4
Michael Treacy and Fred Wiersema,
