the exhibitions were near closing in 1849 that any idea of bringing out a magazine came to be discussed. The author of the project was Dante Gabriel Rossetti. He alone among the P.R.B.'s had already cultivated the art of writing in verse and in prose to some noticeable extent (“The Blessed Damozel” had been produced before May 1847), and he was better acquainted than any other member with British and foreign literature. There need be no self-conceit in saying that in these respects I came next to him. Holman-Hunt, Woolner, and Stephens, were all reading men (in British literature only) within straiter bounds than Rossetti: not any one of them, I think, had as yet done in writing anything worth mentioning. Millais and Collinson, more especially the former, were men of the brush, not the pen, yet both of them capable of writing with point, and even in verse. By July 13 and 14, 1849, some steps were taken towards discussing the project of a magazine. The price, as at first proposed, was to be sixpence; the title, “Monthly Thoughts in Literature, Poetry, and Art”; each number was to have an etching. Soon afterwards a price of one shilling was decided upon, and two etchings per number: but this latter intention was not carried out.1 All the P.R.B.'s were to be proprietors of the magazine: I question however whether Collinson was ever persuaded to assume this responsibility, entailing payment of an eventual deficit. We were quite ready also to have some other proprietors. Mr. Herbert was addressed by Collinson, and at one time was regarded as pretty safe. Mr. Hancock the sculptor did not resist the pressure put upon him; but after all he contributed nothing to “The Germ,” either in work or in money. Walter Deverell assented, and paid when the time came. Thus there seem to have been eight, or else seven, proprietors—not one of them having any spare cash, and not all of them much steadiness of interest in the scheme set going by Dante Rossetti.
With so many persons having a kind of co-equal right to decide what should be done with the magazine, it soon became apparent that somebody ought to be appointed Editor, and assume the control. I, during an absence from London, was fixed upon for this purpose by Woolner and my brother—with the express or tacit assent, so far as I know, of all the others, I received notice of my new dignity on September 23, 1849, being just under twenty years of age, and I forthwith applied myself to the task. It had at first been proposed to print upon the prospectus and wrappers of the magazine the words “Conducted by Artists,” and also (just about this time) to entitle it “The P.R.B. Journal.” I called attention to the first of these points as running counter to my assuming the editorship, and to the second as in itself inappropriate: both had in fact been already set aside. My brother had ere this been introduced to Messrs. Aylott and Jones, publishers in Paternoster Row (principally concerned, I believe, with books of evangelical religion), and had entered into terms with them, and got them to print a prospectus. “P.R.B.” was at first printed on the latter, but to this Mr. Holman-Hunt objected in November, and it was omitted. The printers were to be Messrs. Tupper and Sons, a firm of lithographic and general printers in the City, the same family to which John Lucas Tupper belonged. The then title, invented by my brother, was “Thoughts towards Nature,” a phrase which, though somewhat extra-peculiar, indicated accurately enough the predominant conception of the Præraphaelite Brotherhood, that an artist, whether painter or writer, ought to be bent upon defining and expressing his own personal thoughts, and that these ought to be based upon a direct study of Nature, and harmonized with her manifestations. It was not until December 19, when the issue of our No. 1 was closely impending, that a different title, “The Germ,” was proposed. On that evening there was a rather large gathering at Dante Rossetti's studio, 72 Newman Street; the seven P.R.B.'s, Madox Brown, Cave Thomas, Deverell, Hancock, and John and George Tupper. Mr. Thomas had drawn up a list of no less than sixty-five possible titles (a facsimile of his MS. of some of them appears in the “Letters of Dante Gabriel Rossetti to William Allingham,” edited by George Birkbeck Hill—Unwin, 1897). Only a few of them met with favour; and one of them, “The Germ,” going to the vote along with “The Seed” and “The Scroll,” was approved by a vote of six to four. The next best were, I think, “The Harbinger,” “First Thoughts,” “The Sower,” “The Truth-Seeker,” and “The Acorn.” Appended to the new title we retained, as a sub-title, something of what had been previously proposed; and the serial appeared as “The Germ. Thoughts towards Nature in Poetry, Literature, and Art.” At this same meeting Mr. Woolner suggested that authors' names should not be published in the magazine. I alone opposed him, and his motion was carried. I cannot at this distance of time remember with any precision what his reasons were; but I think that he, and all the other artists concerned, entertained a general feeling that to appear publicly as writers, and especially as writers opposing the ordinary current of opinions on fine art, would damage their professional position, which already involved uphill work more than enough.
“The Germ,” No. 1, came out on or about January 1, 1850. The number of copies printed was 700. Something like 200 were sold, in about equal proportions by the publishers, and by ourselves among acquaintances and well-wishers. This was not encouraging, so we reduced the issue of No. 2 to 500 copies. It sold less well than No. 1. With this number was introduced the change of printing on the wrapper the names of most of the contributors: not of all, for some still preferred to remain unnamed, or to figure under a fancy designation. Had we been left to our own resources, we must now have dropped the magazine. But the printing-firm—or Mr. George I.F. Tupper as representing it—came forward, and undertook to try the chance of two numbers more. The title was altered (at Mr. Alexander Tupper's suggestion) to “Art and Poetry, being Thoughts towards Nature, conducted principally by Artists”; and Messrs. Dickinson and Co., of New Bond Street, the printsellers, consented to join their name as publishers to that of Messrs. Aylott and Jones. Mr. Robert Dickinson, the head of this firm, and more especially his brother, the able portrait-painter Mr. Lowes Dickinson, were well known to Madox Brown, and through him to members of the P.R.B. I continued to be editor; but, as the money stake of myself and my colleagues in the publication had now ceased, I naturally accommodated myself more than before to any wish evinced by the Tupper family. No. 3, which ought to have appeared March 1, was delayed by these uncertainties and changes till March 31. No. 4 came out on April 30. Some small amount of advertising was done, more particularly by posters carried about in front of the Royal Academy (then in Trafalgar Square), which opened at the beginning of May. All efforts proved useless. People would not buy “The Germ,” and would scarcely consent to know of its existence. So the magazine breathed its last, and its obsequies were conducted in the strictest privacy. Its debts exceeded its assets, and a sum of £33 odd, due on Nos. 1 and 2, had to be cleared off by the seven (or eight) proprietors, conscientious against the grain. What may have been the loss of Messrs. Tupper on Nos. 3 and 4 I am unable to say. It is hardly worth specifying that neither the editor, nor any of the contributors whether literary or artistic, received any sort of payment. This was foreseen from the first as being “in the bond,” and was no grievance to anybody.
“The Germ,” as we have seen, was a most decided failure, yet it would be a mistake to suppose that it excited no amount of literary attention whatsoever. There were laudatory notices in “The Dispatch,” “The Guardian,” “Howitt's Standard of Freedom,” “John Bull,” “The Critic,” “Bell's Weekly Messenger,” “The Morning Chronicle,” and I dare say some other papers. A pat on the back, with a very lukewarm hand, was bestowed by “The Art Journal.” There were notices also—not eulogistic—in “The Spectator” and elsewhere. The editor of “The Critic,” Mr. (afterwards Serjeant) Cox, on the faith of doings in “The Germ,” invited me, or some other of the art-writers there, to undertake the fine-art department—picture-exhibitions, etc.—of his weekly review. This I did for a short time, and, on getting transferred to “The Spectator,” I was succeeded on “The Critic” by Mr. F.G. Stephens. I also received some letters consequent upon “The Germ,” and made some acquaintances among authors; Horne, Clough, Heraud, Westland Marston, also Miss Glyn the actress. I as editor came in for this; but of course the attractiveness of “The Germ” depended upon the writings of others, chiefly Messrs. Woolner, Patmore, and Orchard, my sister, and above all my brother, and, among the artist-etchers, Mr. Holman-Hunt.
I happen to be still in possession of the notices which appeared in “The Critic,” “Bell's Weekly Messenger,” and “The Guardian,” and of extracts (as given in our present facsimile) from those in
Many of the particulars here given regarding “The Germ” appear in the so-called “P.R.B. Journal,” which was published towards December 1899, in the volume named “Preraphaelite Diaries and Letters, edited by W.M. Rossetti.” At the date when I wrote the present introduction, that volume had not been offered for publication.
