in the afternoon, and Johnny Boy Revell and his Wheels of Steel ushering us into Saturday night. If Wossy was at a loose end, he could do a lot worse than kick off our Saturdays with a mid-morning music/interview show…
For me he is the most natural talker in British broadcasting. He isn’t just blessed with a sharp mind and a quick jaw; it’s almost as if Jonathan needs to talk to stay alive.
The only other person I’ve seen blessed/blighted with this condition is the great Danny Baker, who runs JR pretty close when it comes to the art of rabbiting. I once went out for lunch with both of them. I don’t think I said more than fifteen words for the duration of the whole meal, as Jonathan and Danny went head to head in a conversational clash of the titans. They talked continuously and – for the most part – at the same time. I was sure that neither of them listened to a single word the other one had to say.
When I made the call to JR about coming to work for me it was a really big deal. I felt almost audacious as I sat in my recently purchased, stupidly big, green Bentley parked spookily enough in Great Portland Street, right outside what is now Radio 2. Of course little did any of us know at the time how important that building would become to both our stories in a decade’s time.
As I dialled his number on my car phone, I continued to rehearse my pitch to him as to why he might want to join the wonderful world of the wireless. After no more than a couple of rings he picked up and I launched straight in.
‘What do you have to lose?’ I concluded after I was done.
‘Chris, I’m not so sure you know, radio’s what you do, I’m a telly man, always have been, and that’s where I want to be.’
I suspected this was how the conversation might go and I could understand Jonathan’s concerns. Some television people – in those days, especially – may have seen radio as a step down, but I had prepared my little spiel. I told Jonathan that radio was the best ‘shop window’ in our business bar none; the perfect advert for a broadcaster’s talent. I explained to him that because he was so natural he had nothing to fear. I added that radio also has a knack of easing a broadcaster back into people’s consciousness, whilst also affording them a more intimate relationship with a much more discerning and receptive audience.
This – and whatever else I said during the course of our brief chat – must have struck a chord, as Jonathan called me back a couple of days later, saying he was up for it. He was on air within a fortnight and quickly settled in to become another quality cannon to add to our weekend arsenal of radio fire power.
We gave him a show that ran from ten till one on a Saturday morning. It was precisely the time my old Greater London Radio show had aired almost a decade before, not the only thing the two shows had in common. I called in my old colleague Andy Davies to produce Jonathan. Andy had done exactly the same for me at GLR, so I thought he would be the perfect person to hold Jonathan’s hand – and I’m glad to say I was right.
The happy couple were still together ten years later, doing an almost identical show for the mighty Radio 2 and winning countless awards in the process. The shop-window theory worked a treat; within a year of joining us, the BBC came for Jonathan in a big way, transferring his show lock, stock and barrel to Saturday mornings on their national FM network.
With the power of Radio 2 behind him, Jonathan was firmly back on the entertainment map and it was only a matter of time before the clarion call of television could be heard. The birth of his Friday night BBC 1 talk show followed in 2001 and in no time at all Jonathan was back on top, where he would remain for the best part of the next decade.
The irony was that Jonathan wrote to me asking if I would be a guest on that first series of his talk show, some three years after I had employed him at the radio station and approximately a year after I had gone slightly cuckoo and off into my wilderness years. In many ways, Jonathan and I had effectively swapped places, but the last thing I wanted to do at that point was jump back on the bus. I replied to him by letter saying, ‘Thanks old boy, deeply flattered, good luck with your new venture but I’m not really “at it” anymore.’
I meant every word at the time and in truth never expected to be ‘at it’ again – least of all with him, on the very same show, nine years later, which is exactly what happened.
I did eventually appear on Friday Night with Jonathan Ross in October 2009 to promote my first book, It’s Not What You Think.
However, as you will come to learn, this was a book that only came about as a result of Jonathan’s infamous appearance on Russell Brand’s radio show. I can assure you that if Jonathan and Russell had not made that phone call to Andrew Sachs, neither of my two books would ever have come into being, but that is a story I will return to later on.
TOP 10 THINGS A PROPRIETOR SHOULD NEVER DO
10 Get drunk with the staff
9 Think an employee is ever having a natural conversation with them
8 Park a big posh car right outside the building
7 Have more meetings
6 Become involved in personal issues
5 Trust anyone
4 Be swayed from your core beliefs
3 Employ pals
2 Employ beautiful secretaries
1 Incentivise the workforce: reward – yes; dangle carrot – no. One day you will run out of carrots
WITH THE PURCHASE OF VIRGIN RADIO, unbeknown to me, the seeds of what was to become a lonely and almost fatal madness had also been sown. The aforementioned artistic freedom was there, for sure, but this came hand in hand with corporate responsibility, and these two components, yoked together, were never going to happily coexist. Something I would unfortunately have to discover the hard way.
I should have spotted the signs. I remember turning up for work at Golden Square in Soho one morning, no more than a month into my tenure. It was the middle of winter, when early mornings are painful to the touch. No sooner had I entered the building than I was confronted with what must have been fifty or sixty boxes piled on the ground floor, taking up so much room they almost made the corridor impassable. Upon inspection I discovered that inside each of these boxes was a brand new computer.
‘What do we need all these computers for?’ I remember asking myself. ‘What’s wrong with the ones we already have? Who is cleared to sign cheques for such large orders and shouldn’t I know about purchases of such bulk?’
Not the most colourful of thoughts with which to start one’s day.
For ownership – see headaches. Lord, why did I not realise? Lots of people (OK, men, mostly) like the idea of owning their local pub, or golf course, or restaurant, but it’s far better just to go there, have some fun, pay the bill and leave the mowing of the fairways and cleaning of the dirty pots to someone else.
Worse than managing things, though, is managing people.
I will never forget my first encounter with a group of my new employees, when I organised for all
