Креативное созидание. Гэри Пизано

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2, 2018, https://www.fortune.com/fortune500/johnson-johnson/; PwC, "Global Top 100 Companies by Market Capitalization," March 31,2017, https://www.pwc.com/gx/en/audit-services/assets/pdf/global-top-100-companies-2017-final.pdf.

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      Johnson & Johnson, Form 10-K 2017, p. 1, accessed March 2018, https://www.files.shareholder.com/downloads/JNJ/6058290261x0xS200406%2D18%2D5/200406/filing.pdf.

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      Johnson & Johnson, Form 10-K 2017, p. 14. Johnson & Johnson's expenditure on research and development from 2005 to 2017, https://www.statista.com/statistics/266407/research-and-development-expenditure-of-johnson-and-johnson-since-2006/(accessed March 29, 2018).

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      Johnson & Johnson, Form 10-K 2017, p. 1.

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      На основе проведенного автором анализа 4012 компаний с выручкой более $1 млрд. 2 апреля 2018, Capital IQ, Inc., подразделение Standard & Poor's. По данным базы данных Global 5000, содержащей информацию о крупнейших мировых компаниях по размеру выручки, 4455 компаний имеют годовую выручку более 1 млрд долл. Global 5000, 2 апреля 2018, https://www.theglobal5000.com/about/.

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      Jeff Bezos, letter to the shareholders, 2015, Amazon.com, p. 2.

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      Nitin Noria and Michael Beer, "Cracking the Code of Change," Harvard Business Review, May/June 2000.

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      James G. March, "Exploration Versus Exploitation in Organizational Learning," Organization Science 2, no. 1 (February 1991): 71–87.

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      О дилемме «исследование vs эксплуатация» см. Charles O'Reilly and Michael Tushman, Lead and Disrupt: How to Solve the Innovator's Dilemma (Palo Alto, CA: Stanford Business Books, 2016).

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      См. Sara Moeller, Frederick Schlingemann, and Rene Stulz, "Do Shareholders of Acquiring Firms Gain from Acquisitions," NBER working paper no. 9523; Boston Consulting Group, "A Brave New World of M&A: How to Create Value from Mergers and Acquisitions," July 2007.

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      На проблему выбора между исследованием и использованием впервые обратил внимание Джеймс Марч, "Exploration in Organizational Learning."

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