THE COLLECTED WORKS OF THORSTEIN VEBLEN: Business Theories, Economic Articles & Essays. Thorstein Veblen
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But the most obstructive derangement that besets workmanship is what may be called the self-contamination of the sense of workmanship itself. This applies in a peculiar degree to the earlier or more elementary phases of culture, but it holds true only with lessening force throughout the later growth of civilisation. The hindrance to technological efficiency from this source will often rise to large proportions even in advanced communities, particularly where magical, religious or other anthropomorphic habits of thought are prevalent. The difficulty has been spoken of as anthropomorphism, or animism, - which is only a more archaic anthropomorphism. The essential trait of anthropomorphic conceptions, so far as bears on the present argument, is that conduct, more or less fully after the human fashion of conduct, is imputed to external objects; whether these external objects are facts of observation or creatures of mythological fancy. Such anthropomorphism commonly means an interpretation of phenomena in terms of workmanship, though it may also involve much more than this, particularly in the higher reaches of myth-making. But the simpler anthropomorphic or animistic beliefs that pervade men’s everyday thinking commonly amount to little if anything more than the naive imputation of a workmanlike propensity in the observed facts. External objects are believed to do things; or rather it is believed that they are seen to do things.
The reason of this imputation of conduct to external things is simple, obvious, and intimate in all men’s apprehension; so much so, indeed, as not readily to permit its being seen in perspective and appreciated at anything like its effectual force. All facts of observation are necessarily seen in the light of the observer’s habits of thought, and the most intimate and inveterate of his habits of thought is the experience of his own initiative and endeavours. It is to this “apperception mass” that objects of apperception are finally referred, and it is in terms of this experience that their measure is finally taken. No psychological phenomenon is more familiar than this ubiquitous “personal equation” in men’s apprehension of whatever facts come within their observation.
The sense of workmanship is like all human instincts in the respect that when the occasion offers, the agent moved by its impulse not only runs through a sequence of actions suitable to the instinctive end, but he is also given to dwelling, more or less sentimentally, on the objects and activities about which his attention is engaged by the promptings of this instinctive propensity. In so far as he is moved by the instinct of workmanship man contemplates the objects with which he comes in contact from the point of view of their relevancy to ulterior results, their aptitude for taking effect in a consequential outcome. Habitual occupation with workmanlike conceptions, - and in the lower cultures all men and women are habitually so occupied, since there is no considerable class or season not engaged in the quest of a livelihood, - this occupation with workmanlike interests, leaving the attention alert in the direction towards workmanlike phenomena, carries with it habitual thinking in the terms in which the logic of workmanship runs. The facts of observation are conceived as facts of workmanship, and the logic of workmanship becomes the logic of events. Their apprehension in these terms is easy, since it draws into action the faculties of apperception and reflection that are already alert and facile through habitual use, and it assimilates the facts in an apperceptive system of relationships that is likewise ready and satisfactory, convincing through habitual service and by native proclivity to this line of systematisation. By instinct and habit observed phenomena are apprehended from this (teleological) point of view, and they are construed, by way of systematisation, in terms of such an instinctive pursuit of some workmanlike end. In latterday psychological jargon, human knowledge is of a “pragmatic” character.
As all men habitually act under the guidance of instincts, and therefore by force of sentiment instinctively look to some end in all activity, so the objects with which the primitive workman has to do are also conceived as acting under impulse of an instinctive kind, and a bent, a teleological or pragmatic nature, is in some degree imputed to them and comes as a matter of course to be accepted as a constituent element in their apprehended make-up. A putative pragmatic bent innate in external things comes in this way to pass current as observed matter of fact. By force of the sense of workmanship external objects are in great part apperceived in respect of what they will do; and their most substantial charac-teristic therefore, their intimate individual nature, in so far as they are conceived as individual entities, is that they will do things.
In the workmanlike apprehension of them the nature of things is twofold: (a) what can be done with them as raw material for use under the creative hand of the workman who makes things, and (b) what they will do as entities acting in their own right and working out their own ends. The former is matter of fact, the latter matter of imputation; but both alike, and in the naive apprehension of uncritical men both equally, are facts of observation and elements of objective knowledge. The two are, of course, of very unequal value for the purposes of workmanship. It should seem, at least on first contact with the distinction, that the former category alone can have effectually conduced or contributed to workmanlike efficiency, and so it should be the only substantial factor in the growth of technological insight and proficiency: while the latter category of knowledge should presumably have always been an unmitigated hindrance to effective work and to technological advance. But such does not appear on closer scrutiny to have been the case in the past: whether such sheer discrimination against the technological serviceability of all these putative facts would hold good in latterday civilisation is a question which may perhaps best be left to the parties in interest in “pragmatic” and theological controversy.
These two categories of knowledge, or of cognoscenda, are incongruous, of course, and they seem incompatible when applied to the same phenomena, the same external objects. But such incongruity does not disturb anyone who is at all content to take facts at their face value, - for both ways of apprehending the facts are equally given in the face value of the facts apprehended. And on the known lower levels of culture it appears that in the workman’s apprehension of the facts with which he has to do there is no evident strain due to this twofold nature and twofold interpretation of the objects of knowledge.
So, for instance, the Pueblo potter (woman) may (putatively) be aware of certain inherent, quasi-spiritual, pragmatic qualities, claims and proclivities personal to the day beds from which her raw material is drawn: different clay beds have, no doubt, a somewhat different quasi-personality, which has, among other things, to do with the goodness of the raw material they afford. Even the clay in hand will have its pragmatic peculiarities and idiosyncracies which are duly to be respected; and, notably, the finished pot is an entity with a life-history of its own and with temperament, fortunes and fatalities that make up the substance of good and evil in its world.28 But all that does not perceptibly affect the technology of the Pueblo potter’s art, beyond carrying a sequence of ceremonial observance that may run along by the side of the technological process; nor does it manifestly affect the workmanlike use of the pot during its lifetime, except that the pragmatic nature of the given pot will decide, on grounds of ceremonial competency, to what use it may be put.29 Matter of fact and matter of imputation run along side by side in inextricable contact but with slight apparent mutual interference across the line. The potter digs her clay as best she has learned how, and it is a matter of workmanlike efficiency, in which empirical knowledge of the mechanical qualities of the material is very efficiently combined with the potter’s trained proficiency in the discretionary use of her tools; the tools, of course, also have their (putative) temperamental idiosyncracies, but they are employed in her hands in uncritical conformity with such matter-of-fact laws of physics as she has learned. The clay is washed, kneaded and tempered with the same circumspect regard to the opaque facts known about clay through long handling of it. What and how much tempering material may best be used, and how it is to be worked in, may all have a recondite explanation in the subtler imputed traits of the clay; a certain clay may have a putative quasi-spiritual affinity for certain tempering