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Маркетинговый план: кратко, ясно, просто. Джон Вествуд

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      Примечания

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      SWOT-анализ – метод стратегического планирования, заключающийся в выявлении факторов внутренней и внешней среды организации. SWOT (англ.) – акроним, который обозначает четыре категории факторов: strengths (сильные стороны), weaknesses (слабые стороны), opportunities (возможности), threats (угрозы). – Здесь и далее примеч. пер.

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      Все ссылки на сайты даны для соответствующих структур, органов и компаний Великобритании.

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      SMART (англ.) – мнемонический акроним, используемый для определения целей и постановки задач; при этом само слово переводится как «умный».

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