The Owner's Manual for Small Business. Rhonda Abrams

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the Right Business

       Follow Your Passion?

       Yes, but Is It a Business?

       3. Turning Dreams into Reality

       Turning Dreams into Reality

       Goals versus Tasks

       Commit Yourself to the Turn

       Feature: Guidelines for Goals

       Seizing Opportunities

       4. Embracing Change

       Things Are About to Change

       Feature: Types of Changes Your Company May Face

       Is It Time to Throw in the Towel?

       Feature: Change Takes Time

       Turning Failure into Success

       Feature: The Promise of Change

       Get Over It!

       5. Strategy

       Focusing on Your Focus

       Feature: Your Mission Statement

       Developing Your Strategic Position

       Finding Your Niche

       Feature: How Do You Find Your Niche?

       Paranoia Can Save Your Business

       Feature: Steps to Diversify Your Business

       Who’s Your Competition?

       Checking Out the Competition

       Competing with the Big Guys

       What Does Winning Mean?

       The Art of Setting Prices

       Competing on Price Alone

       Don’t Nickel & Dime Your Customers

       Feature: Rule of Thumb for Extra Charges:

       Give It Away to Grow Your Business

       Preparing Your Businessto Go On without You

       Develop Your Exit Strategy

       Feature: A Story about Setting Professional Fees

       6. Growth

       Feature: Rhonda’s Rules for Growth

       Committing to Growth

       How Does Your Business Grow?

       How Do I Make More Money?

       Annual Plan for Success

       Feature: Keys to Annual Planning

       Feature: One Big New Thing

       A Virtual Approach to Growth

       Feature: Is It Time for Your Business to Leave Home?

       7. Marketing

       Finding New Customers

       Feature: Marketing Techniques

       Best Business Name Ever

       Make

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