The Owner's Manual for Small Business. Rhonda Abrams

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Your Business Card

       Get the Word Out about Your Business

       Telling Customers What to Think about You

       How to Manipulate the Media

       Deliver Your Message to Your Customers

       Advertising That Stays Around

       Getting Your Ads Right

       Feature: Create a One-Page Sales Sheet

       8. The Face of Your Business

       Feature: Networking Basics

       Develop Your Elevator Pitch

       How to Have a Business Lunch

       Feature: Do’s and Don’ts for Business Lunches

       Powerful Presentations

       Getting Comfortable When All Eyes Are on You

       Feature: Don’t Get Barbecue Sauce on Your Business Card

       Dress for Success in Your Business

       What Kind of Website Is Right for Your Business?

       Feature: Increasing Website Traffic

       Gold by Association

       9. Customers and Sales

       Who’s Your Customer?

       Getting to Know Your Customers

       How to Get Your First Customer

       Make More from Each Customer

       Turn One-Timers into Lifetimers

       Sales Are the Heart of Business

       Responding to Prospects

       Writing Winning Proposals

       Landing Big Accounts

       Sometimes the Best Word Is “No”

       Making Cold Calls

       Dealing with Difficult Customers

       Getting Rid of Your Best Customers

       Encouraging Customer Complaints

       Feature: Keys to Successful Sales

       10. Leading Your Team

       Who Do I Want to Work With?

       Going from Doing to Leading

       A Field Guide to Advisors

       I Get By with a Little Help from My Friends

       Feature: Partnership Tips

       Feature: Working with Friends

       All in the Family?

       Getting Ready to Hire Others

       Feature: Building a Virtual Staff

       Feature: Are Two Better Than One?

       Hiring Your First Employee

       Learning to Be a Boss

       Attracting, Hiring, and Retaining Great Employees

       Feature: Who Do You Want on Your Team?

       Making the Most of Employees

       Getting Employees to Use Initiative

       Avoiding BADD Boss Syndrome

      

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