Business Plan In A Day. Rhonda Abrams
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Nine Surefire Ways to Ruin Your Business Plan
1
STEP 5: MARKETING AND SALES PLAN
Accomplishments
In this step you’ll:
Prepare your Executive Summary
Time-Saving Tools
You’ll complete this section more quickly if you have any of the following handy:
Information about your potential business plan readers
Completed worksheets for Steps 2-9
Step
EXECUTIVE SUMMARY
Your Executive Summary is the single most important part of your business plan—particularly if you are seeking outside funding. Busy investors and lenders start reading here and use the Executive Summary to get an understanding of your business quickly.
First