Ditch. Dare. Do!. William Arruda

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Keep a Job Journal

       Align Your STARS

       12 HOW DO YOU DOCUMENT IT?

       Brand Your Resume

       Brand Your Bio

       Put Your Best Face Forward

       13 HOW DO YOU PACKAGE YOUR MESSAGE?

       Vocalize Your Identity

       Have a Signature Color

       Have a Trademark You™

       14 HOW DO YOU PACKAGE YOUR WORLD?

       Make It Shout

       Brand Your Office

       Brand Your Environment

       My SHOW Go-time Grid

       GROW

       Don’t Be the World’s Best-Kept-Secret

       QUICK QUIZ

       How Are You Exuding Your Brand?

       15 CREATE YOUR REAL-WORLD COMMUNICATIONS

       Publish or Perish

       Speak Out!

       Listen to Express Yourself

       16 UNDERSTAND YOUR ONLINE REPUTATION

       Be Digitally Distinct

       Stand Out

       Be You in 3D

       17 LEVERAGE LINKEDIN, FACEBOOK, AND TWITTER

       Learn to Love LinkedIn

       Befriend Facebook

       Trust Twitter

       18 BUILD YOUR BRAND ON THE WEB

       Blog to Bolster Your Brand

       Build a Community on the Web

       Get Others to Speak for You

       19 BE OPPORTUNISTICALLY LAZY

       Be Real and Be Virtual

       Make the Real, Virtual

       Make the Virtual, Real

       20 USE VIDEO TO BE THERE

       Use Video to Express Yourself

       Make Video Calls

       Use Video to Break Through

       21 WIDEN YOUR WEB

       Build Relationships

       Give to Get

       Get Involved

       My GROW Go-time Grid

       GO

       It’s Go Time

       QUICK QUIZ

       Are You Ready for Go Time?

       22 WHAT ARE YOU WAITING FOR?

       Engage Experts

       Do Something. Now!

       EVOLVE!

       My GO Go-time Grid

       AFTERWORD

       INDEX

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