Революционный продукт. Как создать и вывести на рынок. Гай Кавасаки

Чтение книги онлайн.

Читать онлайн книгу Революционный продукт. Как создать и вывести на рынок - Гай Кавасаки страница 8

Революционный продукт. Как создать и вывести на рынок - Гай Кавасаки

Скачать книгу

style="font-size:15px;">      Gary Hamel. Strategy as Revolution // Harvard Business Review 74, no. 4 (1996): 72.

      8

      René Descartes, Discourse on Method, Optics, Geometry, and Meteorology (Indianapolis: Bobbs-Merrill, 1965), quoted in Marketing Behavior by Wroe Alderson, 387.

      9

      Wilbur Wright, presentation to Western Society of Engineers, Dayton, Ohio, September 18, 1901.

      10

      Моя признательность Дэну Смиту за этот пример.

      11

      David H. Freedman. The Butterfly Solution // Discover, April 1997, 53.

      12

      Моя признательность Тони Джейкобсу за эту концепцию.

      13

      Tom Wujec, Five Star Mind (New York: Doubleday, 1995), 71.

      14

      Chris Yurko. Wrecked Car? Call a Van // Daily Hampshire Gazette, 6 November 1996, 15.

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

Скачать книгу