Media Selling. Warner Charles Dudley

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Books.

      2 Gardner, Howard. 1983. Frames of Mind: The Theory of Multiple Intelligences. New York: Basic Books.

      3 Gardner, Howard. 1993. Multiple Intelligence: The Theory in Practice. New York: Basic Books.

      4 Gardner, Howard. 1999. Intelligence Reframed: Multiple Intelligences for the 21st Century. New York: Basic Books.

      5 Goleman, Daniel. 1995. Emotional Intelligence: Why It Can Matter More Than IQ. New York: Bantam Books.

      6 Goleman, Daniel. 1998. Working with Emotional Intelligence. New York: Bantam Books.

      7 Goleman, Daniel. 2006. Social Intelligence: The New Science of Human Relationships. New York: Bantam Books.

      8 Goleman, Daniel, Boyatzis, Richard, and McKee, Annie. 2002. Primal Leadership: Realizing the Power of Emotional Intelligence. Boston, MA: Harvard Business School Press.

      9 Sternberg, Robert J. 1988. The Triarchic Mind: A New Theory of Human Intelligence. Viking Penguin.

      10 Zaiss, Carl D. and Gordon, Thomas PhD. 1993. Sales Effectiveness Training. New York: Dutton.

      Notes

      1 i Google changed the name of AdWords to Google Ads effective July 24, 2018.

      2 1 Goleman, Daniel . 1998. Working With Emotional Intelligence . New York: Bantam Books.

      3 2 Ibid.

      4 3 Ibid.

      5 4 Ibid.

      6 5 Goleman, Daniel and Nevarez, Michelle. 2018. “Boost your emotional intelligence with these 3 questions.” Retrieved from https://hbr.org/2018/08/boost‐your‐emotional‐intelligence‐with‐these‐3‐questions

      7 6 Ibid.

      8 7 Ibid.

      9 8 Ibid.

      10 9 Ibid.

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