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FIFTH EDITION
Media Selling
Digital, Television, Audio, Print and Cross‐Platform
CHARLES WARNER
WILLIAM A. LEDERER
BRIAN MOROZ
This fifth edition first published 2020 © 2020 John Wiley & Sons, Inc.
Blackwell Publishing Ltd, (3e,2004), John Wiley & Sons Ltd (4e,2009)
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available
